EP8: Advanced Strategies to Retarget Potential Patients

Kickstart Dental Marketing Podcast Episode 8

In episode 8 of the Kickstart Dental Marketing Podcast, Chris Pistorius discusses advanced strategies to retarget potential patients who visit your dental practice website but don't take immediate action. He explains how new technology allows capturing visitor information like names and email addresses without form submissions, enabling targeted follow-up via direct mail, email, and Facebook ads. Chris emphasizes the power of combining these retargeting methods to dramatically improve marketing results for dental practices.

Timestamps:

0:00 - Introduction and podcast overview

2:24 - Website visitor statistics

4:05 - Smart mail campaign retargeting

6:26 - Advanced visitor data capture

8:23 - Leveraging data for marketing

10:05 - Importance of staying current

13:09 - Closing and call-to-action