Pizza to Platform: How Red’s Savoy Pizza Leverages Mobile to Bolster Brand Loyalty with CEO Reed Daniels
Today’s guest is Reed Daniels, the president and CEO of Red's Savoy Pizza, a local Minnesota Pizza Restaurant known for its ‘Sota-style recipe. With over a decade of involvement in the business, Reed has a rich understanding of the industry, having acquired the brand in 2019 after holding positions as Director of Marketing and President.
Red's Savoy Pizza has a storied history, beginning as a neighborhood joint and transforming into an entity with 19 units and growing. Reed attributes this colossal growth to building a solid marketing structure that introduced online ordering, gift cards, and a loyalty program.
The conversation highlights critical moments for businesses and the importance of leadership in navigating these periods. Talking about his experience during the government shutdown due to the pandemic, Reed emphasizes the importance of standing steadfast instead of giving in to panic. He identifies a company's ability to evolve its technological tools to enhance customer experience as crucial to staying relevant and successful in today's business environment. His practical example relates to the introduction of their app and how to evolve it from simply a rewards program app to an integrated tool that enhances customer experience.
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Guest Bio
Reed Daniels is a proficient marketing professional and the President and CEO of Red's Savoy Pizza, an iconic pizza brand with over 19 locations. Throughout his career, Reed has focused on combining his invaluable marketing expertise with his passion for driving customer engagement.
Since 2012, he has worked tirelessly to optimize Red's Savoy Pizza's branding, maximize customer loyalty, and bridge the gap between the digital and the physical. By achieving these objectives, Reed has successfully earned Red's Savoy Pizza a place on patrons' favorite lists.
Reed is also a lifelong Minnesota Vikings fan and an avid consumer of technology services. Reed finds joy in using tech to enhance daily living, work operations, and customer experience, particularly through apps.
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Guest Quote
“We designed the program called ‘Thank You Awards.’ We could say thank you for choosing us: ‘Here's a free cheese bread, here's wings.’ Kind of like an insider club, and it reminded me of back to our original location where it's like a lot of bars take care of the regulars, right? And that's a way for businesses to know, and appreciate, and think of the regulars.” – Reed Daniels
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Time Stamps
*(01:18) Red's Savoy Pizza Origins
*(04:51) How Reed transitioned into the business
*(06:18) What is 'Sota Style Pizza?
*(07:06) How “brand won” for Red's during the pandemic
*(12:42) Where can you foster loyalty with your customers?
*(17:27) Red's "Six Two" List and the path to becoming the first choice
*(22:41) Are you delivering real value to your customers?
*(29:53) Taking lessons from other successful brands
*(31:33) Why you should already be using live activities
*(34:02) Rapid Fire Questions
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