CX Success: Strategies for Trusted Customer Engagement

In this episode, Caroline Fowler, Director of Product and Presales at TransUnion UK, engages in a deep-dive discussion with Matt Richardson, Senior Fraud Specialist at TransUnion UK, and Thomas Purton, Senior Product Manager at Bud. Together, they explore how exceptional customer experience (CX) strategies can help brands cultivate trusted, longer lasting and more profitable customer relationships. The panel delves into what consumers truly value and how these insights can be harnessed to create better experiences across the entire customer lifecycle, from originations through to onboarding, retention and engagement. Join us as we discuss the CX trends to look out for in 2025, delve into the tools organisations are leveraging to create cutting-edge digital experiences, and provide you with actionable strategies to enhance your customer experience and drive business success. Want more CX insights? Download our guide [Begin new relationships, deepen existing ones](https://www.transunion.co.uk/lp/cx-ebook?utmcampaign=FR-24-159-CX-Digitisation-Campaign-Programme&utmkeyword=&utmmedium=display-ad&utmsource=Podcast&utmcontent=Podcast+)_ to uncover more in-depth insights into how you can transform you customer experience to elevate customer relationships and achieve sustainable growth.