Marketing and Finance (MAF) Podcast

Roger Edwards interviews great people from Marketing and the world of Finance

What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can keep your Marketing strategy and communications simple • How you can grow your business using content marketing and social media • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289
07-07-2022
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289 This week let's talk about brand and positioning But we'll go beyond logos, fonts and colours and look at what branding is really about. My guest is David O'Hearns and this is episode 289 of the Marketing and Finance Podcast. What you’ll hear about in this episode: • Why branding is more than logos, fonts and colours • Brand values and tone of voice • How looking at what you hate can reveal what you stand for • Why TV's Apprentice does branding a disservice • Sticking to brand values in the long-term but avoiding "brand police" • What is positioning and how does it fit with branding? Links and Show Notes. For links to the books and apps mentioned, please visit ( for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: (
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289
07-07-2022
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289 This week let's talk about brand and positioning But we'll go beyond logos, fonts and colours and look at what branding is really about. My guest is David O'Hearns and this is episode 289 of the Marketing and Finance Podcast. What you’ll hear about in this episode: • Why branding is more than logos, fonts and colours • Brand values and tone of voice • How looking at what you hate can reveal what you stand for • Why TV's Apprentice does branding a disservice • Sticking to brand values in the long-term but avoiding "brand police" • What is positioning and how does it fit with branding? Links and Show Notes. For links to the books and apps mentioned, please visit ( for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: (
Great creative business ideas - is in-person or online the best way to find them? - MAF288
16-06-2022
Great creative business ideas - is in-person or online the best way to find them? - MAF288
Great creative business ideas - is in-person or online the best way to find them? - MAF288 This week let's talk about coming up with creative business ideas. Is an in-person setting better than an online one for finding them? Let's grab a coffee and talk about it some more. This is episode 288 of the Marketing and Finance Podcast. What you’ll hear about in this episode: • Creativity that comes from accidental conversations • Has the pandemic-inspired move to online meetings stifled creativity? • TED speaker Adam Grant and what he calls creative collisions • The magic that happens at conferences in the breaks and afterwards • Why its good to have more meetings with people outside your peer group Links and Show Notes. For links to the books and apps mentioned, please visit ( for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: (
Avoid these 6 marketing mistakes (reaction episode) - MAF287
09-06-2022
Avoid these 6 marketing mistakes (reaction episode) - MAF287
Avoid these 6 marketing mistakes (reaction episode) - MAF287 This week let’s talk about 6 of the biggest mistakes made by digital marketers. And this is a reaction episode where I riff on the messages contained in a piece of content that caught my attention. It’s just me and the mic and this is episode 287 of the Marketing and Finance Podcast. What you’ll hear about in this episode: • A deep almost obsessive understanding of your customer • The importance of setting goals • Why a written marketing strategy is essential - even if it's only 2 pages long • How to craft an offer that's better, preferably different, from everything else • The Circle of Marketing Simplicity Links and Show Notes. For links to the books and apps mentioned, please visit ( for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: (
Get rid of complex language and jargon to engage more  customers - Web3 included - MAF286
12-05-2022
Get rid of complex language and jargon to engage more customers - Web3 included - MAF286
Get rid of complex language and jargon to engage more customers - Web3 included - MAF286 This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers. And I mean in all industries with a particular nod towards the emerging Web3 space. It’s just me and the mic and this is episode 286 of the Marketing and Finance Podcast. We chat about: Why industry language and jargon is like a foreign language Is Web3babble the most impenetrable and alienating jargon yet? Why is language in marketing so important? Taking a red pen to jargon and passive language The three rules of simple and engaging marketing Links and Show Notes. For links to the books and apps mentioned, please visit ( the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from iTunes or your favourite podcast app or: ( Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved:  (
Fixing the gulf between sales and marketing with Jenny Knighting - MAF285
07-04-2022
Fixing the gulf between sales and marketing with Jenny Knighting - MAF285
Fixing the gulf between sales and marketing with Jenny Knighting - MAF285 This week, let's talk about the tension that often exists between sales and marketing departments in companies Both want the same thing - business success - so how can we bridge the gulf between the two My guest is Jenny Knighting and this is episode 285 of the Marketing and Finance Podcast We chat about: • From sales background to marketing - what makes Jenny tick? • Why is there sometimes a gulf between sales and marketing? • Is strategy the right way to fix the tension? • Do the goals of sales and marketing create a clash • How the Nutcracker Agency offers a virtual marketing team Links and Show Notes. For links to the books and apps mentioned, please visit ( for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: (
The right way to use email lists to grow your business with Rob and Kennedy - MAF284
17-03-2022
The right way to use email lists to grow your business with Rob and Kennedy - MAF284
The right way to use email lists to grow your business with Rob and Kennedy - MAF284 This week, let's talk about email lists and putting together emails that engage your customers and lead to sales. There's so much annoying email marketing out there. Let's look at the right way to do it. My guests are Rob and Kennedy, and this is episode 284 of the Marketing and Finance Podcast. We chat about: • Why you shouldn't always listen to the "gurus" about email marketing • How to make email marketing engaging rather than annoying and salesy • What are lead magnets and are they the best way to start a list? • Should you ever consider buying a list of email subscribers? • How to come up with loads of ideas for email topics • The Story-Lesson-Offer (SLO) method of email engagement • How to ressurrect a "dead" email list Links and Show Notes. For links to the books and apps mentioned, please visit ( for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: (
How the power of PR has changed in the digital world with Jamie Brownlee - MAF283
10-02-2022
How the power of PR has changed in the digital world with Jamie Brownlee - MAF283
How the power of PR has changed in the digital world with Jamie Brownlee - MAF283 This week, let's talk about how PR has changed in the digital world. How can you get great stories about your business into the media and protect yourself if something goes wrong? My guest is Jamie Brownlee and this is episode 283 of the Marketing and Finance Podcast. We chat about: • How Jamie built his PR career and his work with Greentarget • What exactly is PR? • The benefits of getting positive stories about your business into the media • Some of the unwritten rules of PR • Is a Press Release any use anymore? Links and Show Notes. For links to the books and apps mentioned, please visit ( for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: (
How to stand out as a podcast guest with Kristin Molenaar - MAF282
27-01-2022
How to stand out as a podcast guest with Kristin Molenaar - MAF282
How to stand out as a podcast guest with Kristin Molenaar - MAF282 This week, let's talk about how to stand out as a podcast guest. And that means not doing what everyone else does. My guest is Kristin Molenaar and this is episode 282 of the Marketing and Finance Podcast. We chat about: How Kristin built her Agency Pitching podcast hosts and how to be a stand out guest Why being a guest on a podcast is ineffective for many entrepreneurs (and how to be a profitable guest instead). Now is the time to ditch vanity metrics for true connection Knowing how to build a successful business might actually be the very thing sabotaging your success. How to build the simplest “sales funnel” in the world Links and Show Notes.For links to the books and apps mentioned, please visit ( for the show notes. What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about:• How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. (
NOT the 2022 marketing predictions episode - MAF281
11-01-2022
NOT the 2022 marketing predictions episode - MAF281
NOT the 2022 marketing predictions episode - MAF281 This is NOT. Repeat not a 2022 marketing predictions episode. But we will be talking about some marketing certainties. It's just me and the mic and this is episode 281 of the Marketing and Finance Podcast. We chat about: The annual flood of marketing prediction articles, videos and podcasts Why they highlight a fundamental view the world has about marketing It’s not all about communications tactics The other parts of marketing we don’t talk about but need to talk about Nailing your offer, setting your goals and planning your marketing activity Links and Show Notes. For links to the books and apps mentioned, please visit ( for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about marketing your business and growing your business and talking about all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple       Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. (
Creating simple content for complex technology markets with Anu Ramani - MAF280
18-11-2021
Creating simple content for complex technology markets with Anu Ramani - MAF280
Creating simple content for complex technology markets with Anu Ramani - MAF280This week let's talk about how to keep it simple when creating content marketing for complex markets and industries. And just what is the role of creative agencies in this process? My guest is Anu Ramani and this is episode 280 of the Marketing and Finance Podcast We chat about:• Why Anu started Isoline Communications to focus on content marketing for tech industries • Has digital marketing become too focussed on tactics? • Thinking beyond tactics and looking at the full marketing mix • How to put together a great brief for a content marketing agency • The secret to creating simple content for complex markets Links and Show Notes.For links to the books and apps mentioned, please visit ( for the show notes. What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about:• How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. (
Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279
04-11-2021
Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279
Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279 This week let's talk about the rebrand of Facebook and whether it's just lipstick on a pig. And what exactly is The Metaverse? It's just me and the mic and this is episode 279 of the Marketing and Finance Podcast. We chat about: • Facebook rebrands its holding company to Meta • How Meta is a House of Brands • Will Meta allow Facebook to shake off its tarnished reputation? • What is The Metaverse and why is it so high profile with marketers and technical people? • Does the Metaverse meets genuine customer needs or is it a solution looking for a problem? Links and Show Notes. For links to the books and apps mentioned, please visit for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.
No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278
14-10-2021
No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278
No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278 This week let's talk about why we should assume our customers know nothing when planning our marketing. And something that happened at my first in-person event since February 2021. It's just me and the mic and this is episode 278 of the Marketing and Finance Podcast. We chat about: • How each industry has it's own language and jargon that can put customers off • The phenomenon of live audio platforms - Clubhouse and Twitter Spaces • Preparing a workshop on using live audio platforms • The shock of finding out no one had heard of Clubhouse and Twitter Spaces • The danger of "shiny toy" syndrome we marketers often fall for Links and Show Notes. For links to the books and apps mentioned, please visit for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.
Don't compromise on video quality in your content marketing - MAF277
16-09-2021
Don't compromise on video quality in your content marketing - MAF277
Don't compromise on video quality in your content marketing - MAF277 This week, let's talk about video quality when creating content for your business. It's all about resolution, frame rate, lighting and audio. It's just me and the mic and this is episode 277 of the Marketing and Finance Podcast. We chat about: Have Zoom and Teams made poor quality video acceptable - or at least tolerable? The film and TV studio in your pocket and how to use it Video resolution from Standard, to High Definition, to Ultra High Definition and what to aim for Frame rates and what they mean Video tech: Webcam, smartphones, DSLRs and GoPros Tips on lighting and audio Links and Show Notes. For links to the books and apps mentioned, please visit  ( for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from  ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.  ( Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.  (
Why simple is hard and so many things are complicated - time for change - MAF276
05-08-2021
Why simple is hard and so many things are complicated - time for change - MAF276
Why simple is hard and so many things are complicated - time for change - MAF276 This week, let's talk about keeping things simple in a complicated world. Why simple is hard and why so many things are complicated. It's just me and the mic and this is episode 276 of the Marketing and Finance Podcast. We chat about: • Why simple is hard and why so many things are complicated • Is simple more engaging for customers? • The "Masterchef Australia" example • Red Amber Green and the Covid travel restrictions • How complexity diverts attention from benefits to features • What you can do to simplify your products, services, processes and language Links and Show Notes. For links to the books and apps mentioned, please visit ( )for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. (
How to put together a remarkable presentation - MAF275
22-07-2021
How to put together a remarkable presentation - MAF275
How to put together a remarkable presentation - MAF275 This week, let's talk putting together a remarkable talk or presentation. And we're not going to open PowerPoint until the very end. It's just me and the mic and this is episode 275 of the Marketing and Finance Podcast. We chat about: • Why PowerPoint shouldn't drive the structure of your talk • Focusing on the needs of the customer (event organiser) and the audience • The "Idea worth spreading" • Knowledge, emotional and action goals to consider • Blistering openings and compelling closes for a remarkable talk or presentation • The right kind of slides for your talk Links and Show Notes. For links to the books and apps mentioned, please visit for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.
Stories are the number one way to promote protection insurance - MAF274
01-07-2021
Stories are the number one way to promote protection insurance - MAF274
Stories are the number one way to promote protection insurance - MAF274 This week let's talk about protection insurance. Many people think it's dull and unimportant, but stories can overcome those perceptions. And I've got a great, but sad, story to tell. It's just me and the mic and this is episode 274 of the Marketing and Finance Podcast We chat about: • How an article in the Sunday Times might convince people to ignore life insurance • Why financial advice is always important when considering protection insurance • Why stories are the best way to promote protection • The story of "The Boy in the Manchester United Strip" • Let's get more positive stories out there Links and Show Notes. For links to the books and apps mentioned, please visit ( for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. (
Why we need to dump the word digital from marketing - MAF273
10-06-2021
Why we need to dump the word digital from marketing - MAF273
Why we need to dump the word digital from marketing - MAF273 This week, let's talk about dropping the word digital. Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession. It's just me and the mic and this is episode 273 of the Marketing and Finance Podcast. We chat about: How “digital” has revolutionised how companies and brands deliver communications messages to customers Why it's available to businesses of all budgets How "digital" has affected the other elements of the marketing mix Has the focus on communications tactics devalued the marketing profession How we started talking less about research, products and price and more about SEO, clicks and likes Should we just talk about marketing again, without the word "digital" in front of it? Links and Show Notes. For links to the books and apps mentioned, please visit for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. ( Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. (
Using PR to raise the profile of financial advisers with David Wright - MAF272
27-05-2021
Using PR to raise the profile of financial advisers with David Wright - MAF272
Using PR to raise the profile of financial advisers with David Wright - MAF272 This week let's talk about using PR to raise the profile of financial advisers. My guest is David Wright. And this is episode 272 of the Marketing and Finance Podcast. We chat about: ·      David's background and how he became involved in marketing for financial advisers ·      The power of PR and telling stories that make a difference ·      How to overcome the confirmation bias that paints a poor picture of financial services ·      Avoiding advertorials and focusing on real-life case studies ·      The process M&O Marketing use to turn financial advisers into successful spokes-people Who is David Wright? David Wright is Executive Director of Practice Development at M&O Marketing Inc. He helps financial advisers scale their business and produce a greater experience from start to finish. Links and Show Notes. For links to the books and apps mentioned, please visit  ( for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from  ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.  ( Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.  (
The truth about thought leadership with Rachael Kinsella - MAF271
13-05-2021
The truth about thought leadership with Rachael Kinsella - MAF271
The truth about thought leadership with Rachael Kinsella - MAF271 This week let's talk about becoming a thought leader and what it really means. My guest is Rachael Kinsella. And this is episode 271 of the Marketing and Finance Podcast. We chat about: ·      Rachael's background, iResearch Services and her content work ·      The cliches that surround thought-leadership and the reality ·      How to go about becoming a genuine thought-leader ·      Setting goals and coming up with the messages ·      Research, data and informed opinion ·      Getting the messages out there Who is Rachael Kinsella? Rachael is a Chartered Marketer, Fellow and CIPR communications professional with over 18 years of editorial, communications, full mix marketing, and business development experience across professional and financial services. She specialises in thought leadership and works for iResearch Services. Links and Show Notes. For links to the books and apps mentioned, please visit  ( for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from  ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.  ( Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.  (
Video marketing using just a Smartphone with Daryl Cygler - MAF270
29-04-2021
Video marketing using just a Smartphone with Daryl Cygler - MAF270
Video marketing using just a Smartphone with Daryl Cygler - MAF270 This week let's talk about video marketing for your business using just a smart phone. My guest is Daryl Cygler. And this is episode 270 of the Marketing and Finance Podcast We chat about: Daryl's background and why he focussed on smartphone video marketing How the smartphone changed his approach to video marketing Journalists and smartphone video reporting Overcoming the objections people have to smartphones rather than full video camera equipment How to create video contents that boosts your business growth Building in calls to action Who is Daryl Cygler? Daryl has a strong background in Digital Marketing and overthe years also had vested interests and management positions in the Petroleum Industry, Food Retailing and the Construction Industry. After a light bulb moment involving journalists successfully reporting news using the video on their smartphones, he built a business that helps SMEs build video marketing campaigns using just a smartphone. Links and Show Notes. For links to the books and apps mentioned, please visit  ( for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from  ( iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.  ( Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.  (