When marketing creatives suck - is your strategy to blame? - MAF290

Marketing and Finance (MAF) Podcast

18-08-2022 • 16 mins

When marketing creatives suck - is your strategy to blame? - MAF290

This week let's talk about that sinking feeling you get when you realise your marketing creatives suck.

It's easy to blame the agency and to look elsewhere. But maybe it's all about your strategy. Or lack of it.

This week it's just me and the mic and this is episode 290 of the Marketing and Finance Podcast.


What you’ll hear about in this episode:

  • The Agency Pitch Meeting and when creatives suck
  • Why it's likely down to your brief rather than the agency's lack of creativity
  • How research from the Institute of Professional Advertisers backs this up
  • Why strategy is important to get the brief right in the first place
  • The three questions you need to answer before you brief an agency
  • The Circle of Marketing Simplicity


Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.


What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!


We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance


You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.


Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes


Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast?

Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk