Marketing truths that bear repeating - time and time AGAIN - MAF293

Marketing and Finance (MAF) Podcast

14-12-2022 • 24 mins

Marketing truths that bear repeating - time and time AGAIN - MAF293

This week let's talk about marketing truths that bear repeating - AGAIN.

Which really means busting some marketing myths that won't go away.

This week it's just me and the mic and this is episode 29 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

  • 3 marketing truths we need to revisit again and again
  • Why marketing is more than just promotion
  • The full academic marketing strategy model versus the Circle of Marketing Simplicity
  • How marketing is an investment, not a cost
  • 3 tips for keeping marketing simple

Links and Show Notes.

For links to the books and apps mentioned, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast?

Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses?

Please contact me if you want to get involved: