Indie Retail Sessions: CEO and Founder of Calla, Jenni Bailey

As a growing footwear brand with a particular niche, Jenni shares how she saw a gap in the market and took the plunge to start her own ecommerce brand. Find out how she became self-taught in essential skills, from SEO to paid ads, and how a venture into influencer marketing helped drive profits.
Recorded August 2022

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