The Sorted Post-Purchase Podcast


Each episode of The Sorted Post-Purchase Podcast taps into behind-the-scenes (and usually hard to reach) knowledge from the people powering the retail industry. Covering carrier management, delivery tracking and communications, ecommerce returns, final mile budget efficiencies, warehouse, logistics, and much more. Listen now for debate, speculation, strategy and honest discussion.

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Personalisation in the delivery experience can help cut through the noise
Personalisation in the delivery experience can help cut through the noise
In this episode of The Post-Purchase Podcast, join Shaun Weston and Dan Greenall from Sorted as they dive deep into the world of ecommerce with a candid conversation about the all-too-familiar question every online shopper has asked: "Where is my order?" (WISMO). It's more than just a question – it's a pivotal moment that can define the success and growth of any ecommerce business.As they navigate through the bustling, crowded markets of today's retail world, Shaun and Dan shed light on the remarkable challenges retailers face in standing out. They share insider knowledge on the game-changing power of personalisation – not just as a buzzword, but as a true differentiator that can make or break customer engagement.But how do you personalise a delivery experience? Our hosts don't just pose the question; they dive into the role of cutting-edge technology that's making it possible.They discuss the critical importance of weaving together shipment data and carrier tracking events into a coherent narrative that retailers can use to delight their customers.The conversation doesn't shy away from the nitty-gritty, either. Shaun and Dan tackle the tough challenges of data integration head-on, revealing the transformative power of platforms that turn mundane tracking events into meaningful, engaging stories for customers.And for the finale? A forward-looking discussion on "navigating the unhappy path” – those moments when things don't go as planned. Our hosts explore how retailers can harness the power of customer data not just to react, but to be proactive in their communications, turning potential disappointments into opportunities for positive engagement and growth.Tune in for an enlightening journey through the challenges and triumphs of ecommerce, and come away with actionable insights that could redefine how you think about delivery, customer satisfaction and growth in the digital age. Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at