Episode 50: Claus Nielsen from CX Facts

27-06-2024 • 19 mins

In this episode, I'm meeting Claus Nielsen from CX Facts. CX Facts is a platform that provides customer perception data to banks and large corporates.

Claus explains that while transactional data is readily available, there is a lack of customer perception data, which is crucial for understanding how customers view the bank's products and services.

CX Facts aims to bridge this gap by offering a SaaS tool that allows banks to collect feedback from customers in real-time and analyze the data through a dashboard.

This helps banks and corporates optimize their banking relationships and improve customer satisfaction.

Takeaways

CX Facts provides a SaaS tool that allows banks and large corporates to collect customer perception data in real-time.
Transactional data is readily available, but there is a lack of customer perception data, which is crucial for understanding how customers view the bank's products and services.
The platform allows banks to ask as many customers as they wish, as often as they wish, and provides a dashboard for analyzing the data.
CX Facts helps banks and corporates optimize their banking relationships and improve customer satisfaction.

Improving Banking Relationships with CX Facts
Bridging the Gap: CX Facts and Customer Perception Data

"We had transactional data, but we didn't necessarily know what did the customers think of us."
"We can build a solution where banks get access to a SaaS tool where they can ask as many customers as they wish, as often as they wish, do it globally, and then have a dashboard where they can, of course, dice and slice the data."
"There's an underlying dissatisfaction, unfortunately, but they can't, of course, everyone's being polite and often over lunch or the like, but they don't have that data."

Keywords: Claus Nielsen, CX Facts, customer perception data, banking relationships, customer satisfaction, SaaS tool, real-time feedback

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