Content is an essential part of building engagement into your marketing activities. But, it's getting harder to get your content seen by the right audience, and AI might be making this even tougher. So, what does highly engaging content look like? And how is this going to evolve in the future?
That's what we're discussing today with a lady who works with brands including, Indeed Sitecore, and AWS, helping shape their content strategies around online experiences that engage the right audiences.
She’s a Content Manager who heads up all the strategic content production at Inbox Insight.
A warm welcome to the Strategic Marketing Show, Natasha Vickery-Orme.
[You can find Natasha over at InboxInsight.com.]
- Brand awareness
- Building trust
- Simply being useful