Seth de Hart is a Venture Partner at Point Nine – he also advises other B2B SaaS startups on building & optimizing go2market

We discussed

• Why product-market fit trumps effective sales processes & sales expertise
• How to ascertain if you have true product market fit
• The mistakes CEOs make in hiring sales leaders
• How to expand a successful European business into the US
• How AI can help improve your sales process
• Why sales, as a career, is treated differently in The States versus Europe & other geos

For guidance on B2B saas sales & go2market check out https://www.linkedin.com/in/sethdehart/ and for advice on hiring B2B SaaS leadership talent head over to https://alpinasearch.com/