You’re going to fire your 1st sales leader!

The StartUp to ScaleUp Game Plan

20-12-2023 • 37 mins

Seth de Hart is a Venture Partner at Point Nine – he also advises other B2B SaaS startups on building & optimizing go2market

We discussed

  • Why product-market fit trumps effective sales processes & sales expertise
  • How to ascertain if you have true product market fit
  • The mistakes CEOs make in hiring sales leaders
  • How to expand a successful European business into the US
  • How AI can help improve your sales process
  • Why sales, as a career, is treated differently in The States versus Europe & other geos

For guidance on B2B saas sales & go2market check out https://www.linkedin.com/in/sethdehart/ and for advice on hiring B2B SaaS leadership talent head over to https://alpinasearch.com/

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