What Disappears Faster Than Jacob Elordi's Bathwater? | What They Said: The Influencer Marketing Podcast | Ep.2
Do you know how to leverage influencers as part of a comprehensive marketing strategy? Want insights on the intersection of authenticity, platform trends, and brand integration? Then this is the episode for you.
Join us this week as we chat with Grind's CMO, Ted Robinson, about their unique approach to blending brand moments with cultural icons and the evolving landscape of influencer collaborations.
Learn how Grind is redefining coffee experiences and leveraging influencer marketing to establish itself as the brand for consumers' every coffee moment, which may include Saltburn's infamous Jacob Elordi bath water scene in some truly reactive OOH marketing.
What They Said is the influencer marketing podcast powered by PrettyGreen where we delve deep into the creator economy.
Our podcast is available on all streaming platforms;
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