Do you know how to leverage influencers as part of a comprehensive marketing strategy? Want insights on the intersection of authenticity, platform trends, and brand integration? Then this is the episode for you. Join us this week as we chat with Grind's CMO, Ted Robinson, about their unique approach to blending brand moments with cultural icons and the evolving landscape of influencer collaborations. Learn how Grind is redefining coffee experiences and leveraging influencer marketing to establish itself as the brand for consumers' every coffee moment, which may include Saltburn's infamous Jacob Elordi bath water scene in some truly reactive OOH marketing.What They Said is the influencer marketing podcast powered by PrettyGreen where we delve deep into the creator economy. Our podcast is available on all streaming platforms; SpotifyAppleAmazon Music TikTok Instagram YouTube

Welcome to the first episode of What They Said, the influencer marketing podcast powered by PrettyGreen where we delve deep into the creator economy. We begin our first series with Jessica Joseph, founder of Season25. Season25 was born from a need to deliver that missing ingredient in the influencer marketing space… representation.Join us as we talk to Jess about equal partnerships, brand horror stories and whether representation in the industry has changed for good since 2020.Our podcast is available on all streaming platforms; SpotifyAppleAmazon Music TikTok Instagram YouTube

"Discover 'What They Said,' the Influencer Marketing Podcast by award-winning, global creative comms agency PrettyGreen. ​Join us each week as our team delves deep into the creator economy, featuring guest content creators, savvy marketers, and industry experts who spill the latest influencer marketing secrets.”The series will feature guests who are having an impact on the creator economy, lifting the lid on the in’s and outs of the industry.Our podcast is available on all streaming platforms; SpotifyAppleAmazon Music TikTok Instagram YouTube