On episode #150 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith unpack the paradox of customers' desires and expectations of data collection and management. On the one hand, customers are generally opposed to companies exploiting their data. On the other hand, people generally prefer personalized, relevant ad experiences and offers. Are there any current solutions that marketers can use to balance this dynamic tension? How do marketing leaders strike the right balance of protection and personalization?
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