HTLA Presents: The Barbie Tapes: When Girls--and Barbie--Could do Anything

BONUS: From LAist Studios, LA Made: The Barbie Tapes.

In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics.It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing women executives, who could see that the culture was moving in a direction very compatible with Barbie’s persona. From the workforce to the workout, Barbie was a doll of her times.

Listen now at https://laist.com/podcasts/la-made