This week we welcome the founder of Nixi Body, formerly known as BP3 Underwear – Kelly Newton. Kelly is a mum of six who designed her first pair of leak-proof knickers after struggling with menopause and little bladder leaks when playing hockey. Kelly is opening up the taboo conversation around incontinence. Since joining force with her business partner Coni, the business expanded into plastic free period products which in turn prompted a complete rebrand. We talk to Kelly about the different stages of womanhood and how brands can contribute to keep woman active. We also explore what may trigger a rebrand and how to best navigate through this major undertaking.