The Smart Agents Podcast

Episode 223 of The Smart Agents Podcast features Karen Liz Albert, social media consultant, speaker, and Founder of Behind Your Curtain. With over 20 years of marketing experience and a passion for helping real estate professionals, Karen has been empowering agents to create targeted social media campaigns since 2010. Karen shares actionable advice to help your business thrive in a fast-evolving digital landscape. Whether you’re just starting out or looking to refine your social media strategy, this episode is packed with insights you won’t want to miss! 🎙️ What You’ll Learn in This Episode: The importance of a professional online presenceCommon social media mistakes real estate agents makeTips for optimizing Facebook, Instagram, and LinkedIn for lead generationHow to build strategic connections and leverage organic engagementWhy community engagement is key to boosting visibility and trust 📌 Connect with Karen Liz Albert Website: https://behindyourcurtain.com/ Instagram: https://www.instagram.com/behindyourcurtainsocialmedia/ Facebook: https://www.facebook.com/SocialMediaExpertKarenLizAlbert/ LinkedIn: https://www.linkedin.com/in/socialmediawithkarenlizalbert/ YouTube: https://www.youtube.com/user/Behindyourcurtain 📕 Claim Your FREE Home Selling Tips Book Sample 📕 Go to: https://authorify.com/sample 🔥🔥🔥  Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 222 of The Smart Agents Podcast features Scott Harris of the New York City-based Harris Residential Team. With over two decades of experience and more than $1.5 Billion in sales, Scott has crafted a people-first business model focused on truly advising clients through purchasing their dream home. Throughout our conversation, Scott shares how he overcame burnout to build his thriving team, tips for communicating with clients and introduces us to the 'Magnetic Method', a unique approach to guiding clients through the emotional and psychological aspects of home buying. Listen to the Pursuit Of Home Podcast: https://podcasts.apple.com/us/podcast/the-pursuit-of-home-with-scott-harris/id1735802964 Follow Scott on: LinkedIn: https://www.linkedin.com/in/harrisresidential/ Instagram: https://www.instagram.com/harrisresidentialteam YouTube: https://www.youtube.com/channel/UCpvGlN5DqsOo7x6ZKj3YRWw 🔥🔥🔥  Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 221 of The Smart Agents Podcast features Randy Dyck, team leader of Vancouver’s eXimus Real Estate Team and a Top 1% Agent in Canada since 1992. With over 33 years of real estate experience, Randy shares his incredible journey from a solo agent to leading a high-performing team. Randy dives deep into the strategies that built his success, from studying top producers to hiring the right people and fostering a collaborative team environment. But despite his accomplishments, Randy realized he needed a mindset shift—from focusing solely on Return on Investment to embracing a philosophy of Return on Life. Throughout our conversation, Randy reveals how this new perspective has brought balance, fulfillment, and even greater success to his career and life. From the lessons learned during the pandemic to creating a legacy for his team, this episode is packed with insights every real estate professional can benefit from. Listen to the Return On Life Podcast at: https://podcasts.apple.com/us/podcast/return-on-life-podcast/id1693542807 Follow Randy at: LinkedIn: https://www.linkedin.com/in/randydyck/ Instagram: https://www.instagram.com/randycdyck YouTube: https://www.youtube.com/@Randy_Dyck 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 220 of The Smart Agents Podcast features 18-year real estate professional, Kelley Skar. Detailing his marketing strategies, the importance of open houses and the transition to digital marketing, Kelley dives deep into what led to his success. Throughout our conversation, Kelley shares insights on effective client communication, the importance of content creation for building authority in real estate, and strategies for mastering YouTube as a lead generation tool. He emphasizes the significance of goal setting and daily disciplines, introducing the concept of five daily non-negotiables to enhance personal and professional growth. Additionally, Kelley discusses the critical factors to consider when choosing a brokerage and mentor, highlighting the need for support and training in achieving success in the real estate industry. Where To Follow Kelley Website: https://www.kelleyskar.ca/ Instagram: https://www.instagram.com/kelleyskar/ YouTube: https://www.youtube.com/c/kelleyskar 🔥🔥🔥  Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 219 of The Smart Agents Podcast features brand and behavioral strategist Roger Hurni. Emphasizing the importance of understanding consumer behavior, Roger discusses how effective marketing campaigns should focus on the audience's self-interests and motivations. Over the course of our conversation, Roger shares strategies and advice for identifying your ideal customers and creating targeted campaigns that resonate with them. Additionally, we dive into how agents can better set themselves up for success by focusing on the customer experience rather than the transaction itself. Get Roger’s Book Outthink. Outperform. Here: https://www.rogerhurni.com/book 🔥🔥🔥  Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 218 of The Smart Agents Podcast features visual storytelling expert and photographer John DeMato. After a career in television production, John found a passion for photography and now works with clients to create compelling imagery that elevates their brand, builds credibility, and connects deeper with their audience.  Over the course of our conversation, John touches on the different types of photos you should have in your marketing portfolio and how to leverage them. He also shares his advice for finding the right photographer to fit your needs. Follow John’s Blog at: https://www.johndemato.com/blog 🔥🔥🔥  Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 217 of The Smart Agents Podcast features Charleston, South Carolina-based agent Winnie Rodgers sharing how embracing her unique personal brand has transformed her real estate career into a thriving, sustainable business. Six years in, Winnie has carved out a niche by showcasing her love of tattoos, rock and roll, and pinup culture—proving that authenticity resonates with clients and colleagues alike. Beyond selling homes, Winnie’s true passion lies in teaching, and she travels the country to share her expertise with fellow agents. Tune in as Winnie discusses how she built her real estate business, the strategies she uses to attract agent referrals via social media, and why creating an authentic personal brand is essential for long-term success. Follow Winnie on Instagram at: https://www.instagram.com/_winnieandcompany/ 🔥🔥🔥  Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 216 of The Smart Agents Podcast features Kyle Southard, Air Force Veteran turned real estate agent. Launching his real estate career just four years ago in Louisiana, Kyle shares how he built his business and sphere of influence in the early years. Looking to take home more of his commission earnings, Kyle found Pinnacle Realty Advisors, a subscription-based brokerage and hasn’t looked back. Throughout our conversation, Kyle talks about how the subscription-based model works and how it has made a life changing impact on his career.  Connect with Kyle on LinkedIn: https://www.linkedin.com/in/kylesouthard/ Check out his book, Military Homeownership and Real Estate Investing:  https://www.amazon.com/Military-Homeownership-Real-Estate-Investing/dp/B09SBNJS8Y 🔥🔥🔥  Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 215 of The Smart Agents Podcast features John Horn, CEO of StubGroup, a leading digital advertising agency and Premier Google Partner. Whether you're new to Google Ads or have managed multiple campaigns for your real estate business John offers invaluable tips you won’t want to miss. In this episode, John dives into the competitive landscape of digital advertising, covering essential topics like effective keyword research, geographic targeting, and creating compelling landing pages that align with your ad’s message. He also shares insights on how real estate agents can better leverage YouTube as a powerful lead-generation tool. Learn more about StubGroup at: https://stubgroup.com/ 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 214 of The Smart Agents Podcast features Kim Giarraputo, New York-based real estate agent of 10 years. Discussing her transition from technology sales, Kim emphasizes the importance of building a strong sphere of influence, effective marketing strategies, and maintaining client relationships.  Additionally, Kim shares her tips for success as a new agent, including the importance of mentors and feeling valued within a brokerage. Follow Kim on Instagram at: https://www.instagram.com/kimgiarraputo 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 213 of The Smart Agents Podcast features Founder of Rainmaker and LinkedIn Lead Generation Expert Colin Hirdman. Projected to grow to nearly 1 Billion Users by 2028, LinkedIn is still severely underutilized in the real estate industry as a lead generation tool. Throughout our conversation, Colin discusses the evolution of LinkedIn as a powerful sales tool, the importance of building an authentic audience, and effective strategies for connecting and messaging potential clients.  Learn More About Rainmaker at: https://www.rainmakergrows.com/ Connect with Colin at: https://www.linkedin.com/in/colinhirdman/ 🔥🔥🔥  Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 212 of The Smart Agents Podcast features Chris Webb, Founder and owner of The Estate Agent Consultancy. With nearly two decades of hands-on experience in the UK real estate industry, Chris has become a trusted expert in helping agents increase revenue, secure more listings, and convert leads more effectively. Throughout our conversation, Chris shares invaluable advice and actionable tips on how to build a winning real estate career. He covers a wide range of topics, including how new agents can compete against top producers, strategies for better marketing yourself in a competitive market, and how to justify higher fees by communicating your value effectively. Whether you’re just starting out or looking to take your real estate career to the next level, Chris provides practical insights that can help you stand out, grow your business, and succeed in a rapidly evolving industry. Get A Free Copy of Chris’s Book Your First £100,000 Estate Agency: https://www.estateagentconsultancy.com/book Follow Chris On: Instagram: https://www.instagram.com/estateagent.consultancy/?hl=en Facebook: https://www.facebook.com/profile.php?id=100091620096258 LinkedIn: https://www.linkedin.com/in/theestateagentconsultancy/ YouTube: https://www.youtube.com/channel/UCFO3BjEDQWCZIDeodLChqtg 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Send us a message at ⁠Feedback@smartagents.com

Episode 211 of The Smart Agents Podcast features the CEO of PWNE Capital, Ron Jones. With more than 30 years of experience in the Southern California real estate market, Ron has developed a deep understanding of the investor mindset and now shares that knowledge with agents looking to better scale their businesses. Throughout our conversation, Ron shares why he thinks real estate agents should be seeking out investor clients, how they can better market themselves to investors and how to think like an investor in order to better pitch properties. Email Ron at: ronjones@pwnecapital.com to claim a copy of his Free Ebook. 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 210 of The Smart Agents Podcast features Robert Kennedy III, Founder of Kennetik Kommunications and a licensed real estate agent. In sales, strong communication skills are essential, but as Robert explains, it's the ability to connect with people on a personal level that truly sets you apart and helps build lasting relationships. During our conversation, Robert shares valuable insights on using storytelling to connect with leads, ways to share your story beyond one-on-one interactions, and tips for leveraging AI to create an endless stream of content. Learn More at: robertkennedy3.com Listen to the Storytellin’ & Selling Podcast at: https://podcasts.apple.com/us/podcast/storytellin-and-sellin-with-rk3/id1766366198 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 209 of The Smart Agents Podcast features Founder of Spark Investment Group, Arn Cenedella. With more than four decades in the real estate industry, Arn built a successful residential brokerage in Silicon Valley all while growing his own investment portfolio. In 2020, he launched Spark Invest Group and focuses primarily on multifamily investments. Throughout our conversation, Arn shares why real estate agents are at a major advantage when becoming investors themselves, why he has shifted his focus to multifamily properties and tips for choosing wise investments. Learn More at: https://investwithspark.com/ 🔥🔥🔥  Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 208 of The Smart Agents Podcast features TJ Carrender, President of Authorify. Drawing from his extensive experience in corporate leadership, TJ reveals his strategies for fostering a culture of excellence and continuously setting new benchmarks for success. Through this wide-ranging conversation, TJ shares his leadership philosophies, emphasizing the importance of employee development and adapting to change. We also explore how Authorify empowers thousands of real estate professionals to grow their businesses while delivering real value to clients. Plus, TJ offers advice on how agents can maximize their productivity by leveraging virtual assistants effectively. Brand Yourself As The Market Authority: https://authorify.com/ Leverage Your Time With A Virtual Assistant: https://boostassist.com/ 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 207 of The Smart Agents Podcast features San Fransisco-based real estate broker and Founder of The Agent Unleashed, Chris Stafford. Drawing on his more than 30 years of experience in one of the most competitive markets in the county, Chris shares his tips for generating more leads without spending additional money.Throughout our conversation, Chris emphasizes the importance of working your sphere of influence, targeting out-of-area owners and building relationships with professionals who can provide referrals. He also touches on how a strong mindset and confidence impact your listing appointments and ability to close an agreement. Learn more about The Agent Unleashed at: https://theagentunleashed.com/ Follow Chris 👇 Facebook: https://www.facebook.com/Christopher.S.Stafford Instagram: https://www.instagram.com/realcstafford/ LinkedIn: https://www.linkedin.com/in/theagentunleashed/ YouTube: https://www.youtube.com/channel/UCURAcIIclPGb8GncLhdRqog 🔥🔥🔥  Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 206 of The Smart Agents Podcast features Co-Owners of Realty One Group Gold Standard, Dionne Malush and Mike Hanlon. Nearly 7 years into launching their brokerage, both Dionne and Mike built successful real estate businesses after transitioning into the industry from other careers. Throughout our conversation, Dionne and Mike share how they have grown Realty One Group Gold Standard through strategic collaboration not just within the leadership team but also between their agents. They also emphasize the importance of having an entrepreneurial mindset as an agent. Key Takeaways: Having an entrepreneurial mindset and investing in oneself through coaching and mentorship are crucial for success in real estate.A successful partnership in real estate requires complementary skill sets and shared core values.Uplifting agents and helping them achieve their goals should be a priority for brokerage owners.Loyalty and collaboration are key in building a strong company culture. Agents should feel supported and know that their brokerage is on their side.Strategic collaboration with other agents within the brokerage can lead to increased opportunities and success. Where to follow Realty One Group Gold Standard Website: https://goldstandardpittsburgh.com/ Instagram: https://www.instagram.com/realtyonepittsburgh/ Facebook: https://www.facebook.com/realtyonegoldstandard 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 205 of The Smart Agents Podcast features Ryan Holck, brand messaging strategist and Founder of Distill Your Story. Specializing in helping brands identify their unique story, Ryan guides business owners in simplifying their messaging to better resonate with potential customers both online and off. Throughout our conversation, Ryan shares tips for crafting clear messaging, incorporating relatable stories, and designing strong calls to action. He also delves into the evolution of web content and SEO, stressing the importance of a website as the first point of contact for clients. Listeners will discover the Eight Essential Elements for a small business website. Key Takeaways: Clear messaging and relatable stories are crucial for engaging website visitors.Your website should be designed to quickly provide key information to potential clients.Calls to action should be prominent and strategically placed.Incorporating social proof, such as testimonials, builds trust with visitors. Learn more about Distill Your Story at: Follow on Social at: Facebook: https://www.facebook.com/storydistiller/ Instagram: https://www.instagram.com/distillyourstory/ LinkedIn: https://www.linkedin.com/in/ryanholck 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com

Episode 204 of The Smart Agents Podcast features Mitch Carson, a seasoned professional speaker and PR expert, to dive into the world of publicity. Mitch shares how real estate agents can harness the power of media to boost their credibility and stand out in a crowded market.  He highlights the importance of presenting yourself in the right way and making the most of media opportunities to get ahead of the competition. Mitch also talks about how to build strong relationships with media outlets and offers practical tips for turning media coverage into leads and long-term credibility. Key Takeaways: How to package yourself to be seen as a market expert in order to make appearances in media broadcasts.Leveraging media appearances as a lead generation tool.Being prepared, interesting, and differentiating oneself are key to success in media appearances. Want to learn about media and exposure possibilities?  Book a one-on-one call with Mitch at:http://getinterviewedguaranteed.com/meetwithmitch 🔥🔥🔥  Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com