The Smart Agents Podcast

Smart Agents

Whether you’re just starting out as a real estate agent or a successful broker looking to expand your business, The Smart Agents Podcast is for you. You’ll hear everything from top producers sharing their lead generation tips to marketing experts on growing your brand online. Want to be featured on an upcoming episode? Send us a message at feedback@smartagents.com read less
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Episodes

Episode 206: Setting The Gold Standard: A Conversation With Dionne Malush and Mike Hanlon
09-09-2024
Episode 206: Setting The Gold Standard: A Conversation With Dionne Malush and Mike Hanlon
Episode 206 of The Smart Agents Podcast features Co-Owners of Realty One Group Gold Standard, Dionne Malush and Mike Hanlon. Nearly 7 years into launching their brokerage, both Dionne and Mike built successful real estate businesses after transitioning into the industry from other careers. Throughout our conversation, Dionne and Mike share how they have grown Realty One Group Gold Standard through strategic collaboration not just within the leadership team but also between their agents. They also emphasize the importance of having an entrepreneurial mindset as an agent. Key Takeaways: Having an entrepreneurial mindset and investing in oneself through coaching and mentorship are crucial for success in real estate.A successful partnership in real estate requires complementary skill sets and shared core values.Uplifting agents and helping them achieve their goals should be a priority for brokerage owners.Loyalty and collaboration are key in building a strong company culture. Agents should feel supported and know that their brokerage is on their side.Strategic collaboration with other agents within the brokerage can lead to increased opportunities and success. Where to follow Realty One Group Gold Standard Website: https://goldstandardpittsburgh.com/ Instagram: https://www.instagram.com/realtyonepittsburgh/ Facebook: https://www.facebook.com/realtyonegoldstandard 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com
Episode 205: From Click To Client: Keys To Designing A Winning Real Estate Website
02-09-2024
Episode 205: From Click To Client: Keys To Designing A Winning Real Estate Website
Episode 205 of The Smart Agents Podcast features Ryan Holck, brand messaging strategist and Founder of Distill Your Story. Specializing in helping brands identify their unique story, Ryan guides business owners in simplifying their messaging to better resonate with potential customers both online and off. Throughout our conversation, Ryan shares tips for crafting clear messaging, incorporating relatable stories, and designing strong calls to action. He also delves into the evolution of web content and SEO, stressing the importance of a website as the first point of contact for clients. Listeners will discover the Eight Essential Elements for a small business website. Key Takeaways: Clear messaging and relatable stories are crucial for engaging website visitors.Your website should be designed to quickly provide key information to potential clients.Calls to action should be prominent and strategically placed.Incorporating social proof, such as testimonials, builds trust with visitors. Learn more about Distill Your Story at: Follow on Social at: Facebook: https://www.facebook.com/storydistiller/ Instagram: https://www.instagram.com/distillyourstory/ LinkedIn: https://www.linkedin.com/in/ryanholck 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com
Episode 203: More Money, Less Hustle: Tips For Scaling Your Dream Real Estate Business
19-08-2024
Episode 203: More Money, Less Hustle: Tips For Scaling Your Dream Real Estate Business
Episode 203 of The Smart Agents Podcast features Jess Lenouvel, Founder of The Listings Lab. Following her 15-year real estate career, Jess launched The Listings Lab and has helped countless real estate professionals scale their businesses to the ones they’ve always dreamed of. Throughout our conversation, Jess emphasizes the importance of treating real estate as a business from day one and allocating resources strategically. She highlights the power of social media and email marketing in attracting and nurturing an audience. Jess also discusses the key steps to scaling a real estate business, including systematizing operations and hiring the right team members. Key Takeaways: Treat real estate as a business from day one and allocate resources strategically.Focus on social media and email marketing to attract and engage an audience.Systematize operations and hire the right team members to scale a real estate business. Get your copy of More Money, Less Hustle: Becoming The 7-Figure Real Estate Agent at: https://a.co/d/5GfRjrB Check out The Listings Lab at: https://www.thelistingslab.com/ Follow on 👇 Instagram: https://www.instagram.com/jesslenouvel Facebook: https://www.facebook.com/groups/thelistingslab YouTube: https://www.youtube.com/@jess_lenouvel 🔥🔥🔥  Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com
Episode 202: How To Handle Any Objection With Confidence and Preparation
12-08-2024
Episode 202: How To Handle Any Objection With Confidence and Preparation
Episode 202 of The Smart Agents Podcast features Bill Walsh, the "King of Objection Handling" and Founder of The Objection Box. Helping entrepreneurs scale their businesses to achieve financial freedom, Bill focuses on attacking common objections by identifying what he calls the North Star of a sale. Throughout our conversation, Bill emphasizes the importance of building confidence through hard work and preparation. He discusses the concept of smoke screens buyers put up and how to get to the real objections. He also talks about the importance of understanding the client's desired outcome and using that to guide the conversation.  Bill shares his approach to objection handling and the five main objections he focuses on: think about it, partner, money, fear, and logistics.  Key Takeaways: Building confidence in sales requires hard work and preparation.Understanding the client's desired outcome is crucial in objection handling.Smoke screens are barriers to the real objections and need to be addressed.The five main objections to focus on are think about it, partner, money, fear, and logistics.Tips for developing a Winner's Mindset. Join The Object Box Community on Facebook: https://www.facebook.com/share/g/2MDN9Fp2oNUsFFuv/ Where to Follow Bill Walsh: Instagram: https://www.instagram.com/billwalshofficial Facebook: https://www.facebook.com/bill.walsh.31105 YouTube: https://www.youtube.com/@TheObjectionBox LinkedIn: https://www.linkedin.com/in/bill-walsh-941678113/ 🔥🔥🔥  Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com
Episode 201: Finding Success In A New Real Estate Market
29-07-2024
Episode 201: Finding Success In A New Real Estate Market
Episode 201 of The Smart Agents Podcast features returning guest Katie McCowen. After building a thriving real estate career in Florida, Katie moved to Wisconsin and had to build a new sphere of influence from scratch. She'll discuss the innovative strategies she used to establish herself, including leveraging video content to showcase the area and provide valuable information to potential clients. Katie's story is a testament to the power of creating personal connections with clients, both online and offline. She emphasizes the importance of adapting to different market dynamics and finding unique ways to stand out as an agent. Plus, Katie will highlight the critical role of choosing the right brokerage and the benefits of ongoing training and support. Whether you're a real estate agent starting fresh in a new market or looking to refine your strategies, Katie's insights will provide invaluable takeaways: Starting over can be both challenging and invigorating, offering growth and the chance to improve your strategies.Video content showcasing your area can help establish personal connections with potential clients.Building relationships with local business owners can lead to powerful word-of-mouth marketing and referrals.Adapting to new market dynamics and standing out as an agent are key to success.Choosing the right brokerage and receiving ongoing training and support can make a significant difference in navigating a new market. Follow Katie on Instagram at: https://www.instagram.com/movetowisconsin/ 🔥🔥🔥 Get Your FREE Digital Copy of The Smart Agents Magazine at: https://share.hsforms.com/1ceDFh5d6TBKeT9g3Cw3gow21ekf 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com
Episode 200: Authority Branding In Real Estate: A Conversation With Calvin Curry
22-07-2024
Episode 200: Authority Branding In Real Estate: A Conversation With Calvin Curry
Episode 200 of The Smart Agents Podcast features Calvin Curry, Founder and CEO of Authorify. In this episode, Calvin shares his extensive background, starting as a real estate agent in 2006 and discovering his passion for direct response marketing. He discusses the early days of using long-form sales letters and transitioning to the more authoritative approach of book marketing. Calvin’s insights on how a book can dramatically shift client perception and boost conversion rates are game-changers for agents looking to stand out in a crowded market. Calvin also delves into the evolution of Authorify, explaining how the company rebranded from Smart Agents to better align with its mission of elevating businesses through authoritative branding. He highlights the importance of personal branding for real estate agents and provides valuable tips on building authority and trust within your market. Tune in to hear Calvin's expert advice on leveraging books to enhance your credibility, his thoughts on the shifting landscape of real estate marketing, and how you can position yourself as the go-to expert in your community. Get A Free Digital Sample of The Home Sellers Book at: authorify.com/sample 🔥🔥🔥 Get Your FREE Digital Copy of The Smart Agents Magazine at: https://share.hsforms.com/1ceDFh5d6TBKeT9g3Cw3gow21ekf 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com
Episode 199: Mastering Relational Real Estate with Jacki Semerau Tait
15-07-2024
Episode 199: Mastering Relational Real Estate with Jacki Semerau Tait
Episode 199 of The Smart Agents Podcast Jacki Semerau Tait, The Queen Of Relational Real Estate. Based in Flagstaff, Arizona, Jacki is a top-producing realtor, acclaimed real estate coach, and best-selling author who has achieved remarkable success after facing a major setback. Once down to her last $4, Jacki has rebounded to achieve Top 1% status with her group for five consecutive years. Throughout our conversation, Jacki shares invaluable lessons from her journey of rebuilding her business. She delves into the pivotal role that relationships have played in her success and offers insights on why setting boundaries with clients is crucial. Whether you're a seasoned agent or just starting out, Jacki's story and advice will inspire you to build stronger relationships and establish a thriving real estate business.  Free 4-Step System For Staying In Touch With Your Sphere: https://byrelationship.com/ Free Audio Download of The $4 Story: www.4dollarstory.com Follow Jacki at: Instagram: https://www.instagram.com/jacki.semerau.tait Youtube: https://www.youtube.com/@realestatesuccesscoach Facebook: https://www.facebook.com/StepsToStrength LinkedIn: https://www.linkedin.com/in/jackitait/ 🔥🔥🔥 Get Your FREE Digital Copy of The Smart Agents Magazine at: https://share.hsforms.com/1ceDFh5d6TBKeT9g3Cw3gow21ekf 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com
Episode 198: Breaking the Mold: Innovative Approaches To Real Estate Success
08-07-2024
Episode 198: Breaking the Mold: Innovative Approaches To Real Estate Success
Episode 198 of The Smart Agents Podcast features Bishoy M. Habib, Esq., co-founder of CapStar Real Estate. With an extensive law background, operating Legacy Legal, Bishoy shares how the two careers have intersected and the success he is having.  Explore the unique strategies that have propelled CapStar Real Estate to success, and learn how to think outside the box to attract clients and build a strong brand. Bishoy delves into the power of social media for real estate professionals, offering tips on creating valuable and relatable content to engage your audience. Whether you're a seasoned agent or a broker looking to revolutionize your business, this podcast provides actionable insights and fresh perspectives on modern real estate practices. Discover how non-traditional methods can help you navigate the market, close deals smoothly and build a trustworthy and credible brand. Key Takeaways Embrace non-traditional strategies to differentiate yourself in the real estate market.Leverage legal expertise to ensure smooth transactions and avoid pitfalls.Build a strong brand through social media by providing valuable and relatable content.Pursue off-market deals to stand out from the competition.Invest in quality marketing to establish trust and credibility with potential clients. Follow Bishoy at: Instagram: https://www.instagram.com/attorneybishoy/ Youtube: https://www.youtube.com/@attorneybishoy LinkedIn: https://www.linkedin.com/in/bishoyhabib TikTok: https://www.tiktok.com/@attorneybishoy 🔥🔥🔥 Get Your FREE Digital Copy of The Smart Agents Magazine at: https://share.hsforms.com/1ceDFh5d6TBKeT9g3Cw3gow21ekf 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com
Episode 197: How To Create Intentional Impact With Digital Marketing
01-07-2024
Episode 197: How To Create Intentional Impact With Digital Marketing
Episode 197 of The Smart Agents Podcast features Jocelynn Flowers, CEO and founder of J. Flowers Marketing. Sharing her invaluable insights on digital marketing and the art of creating intentional impact, Jocelynn underscores the importance of consistency in digital marketing efforts and the necessity of building trust and rapport with your audience. Jocelynn reveals the power of authenticity and staying true to oneself as the face of your brand. She offers practical advice to entrepreneurs, encouraging them to focus on one or two platforms they are most comfortable with, and to be steadfast and consistent in their content creation. Emphasizing the need to provide genuine value to your audience, Jocelynn stresses the importance of having a clear intention behind every marketing effort. Takeaways: Consistency is key in digital marketing to build trust and credibility with your audience.Being authentic and true to oneself as the face of the brand is crucial for building a strong connection with the audience.Focus on one or two platforms that you are comfortable with and be committed and consistent in your content creation.Provide value to your audience and have a clear intention behind your marketing efforts. Check out J Flowers Marketing at: https://jflowersmarketing.com/ 🔥🔥🔥 Get Your FREE Digital Copy of The Smart Agents Magazine at: https://share.hsforms.com/1ceDFh5d6TBKeT9g3Cw3gow21ekf 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com
Episode 195: From Homelessness to Over 100 Doors: Ray Glymph's Journey As A Real Estate Investor
17-06-2024
Episode 195: From Homelessness to Over 100 Doors: Ray Glymph's Journey As A Real Estate Investor
Episode 195 of The Smart Agents Podcast features Ray Glymph, a full-time real estate investor who now owns more than 100 doors after finding himself homeless twice at an early age. Ray shares emphasizing the importance of hard work and determination in overcoming life’s toughest challenges and achieving success in real estate investing. Ray delves into his investment strategies, highlighting his preference for properties in B and C neighborhoods that offer good cash flow. He explains how building strong relationships with real estate agents and collaborating with other investors have been crucial to his success. Beyond his personal achievements, Ray is passionate about helping others. He discusses his motivation for coaching and teaching aspiring investors, aiming to empower them with the knowledge and skills to succeed in real estate. Key Takeaways: Hard Work and Determination: Essential for overcoming obstacles and achieving success in real estate.Cash Flow Properties: Investing in B and C neighborhoods can yield good returns.Building Relationships: Collaborating with real estate agents and other investors is mutually beneficial.Coaching Others: Sharing knowledge through coaching can be a rewarding experience.Understanding Numbers and Exit Strategies: Critical components of successful real estate investing. Learn more from Ray at: https://www.rglymph.com/ 🔥🔥🔥 Get Your FREE Digital Copy of The Smart Agents Magazine at: https://share.hsforms.com/1ceDFh5d6TBKeT9g3Cw3gow21ekf 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com
Episode 193: Selling With A Story: How Latham Jenkins Markets One Of A Kind Properties
03-06-2024
Episode 193: Selling With A Story: How Latham Jenkins Markets One Of A Kind Properties
Episode 193 of The Smart Agents Podcast features Jackson Hole, Wyoming-based Realtor, Latham Jenkins. Latham delves into the critical role lifestyle plays in real estate and how visual media can elevate property marketing. He stresses the importance of showcasing local amenities and creating a sense of desire through captivating imagery. Latham highlights the value of being a hyper-local expert, sharing the unique stories and experiences of a community to attract buyers. Understanding clients' needs and desires is crucial, he explains, to find them the perfect property that fits their ideal lifestyle. Latham also addresses the unique challenges of selling property in a destination like Jackson Hole, emphasizing the need to keep potential buyers interested even after they've left the area. He discusses his unique approach to marketing luxury properties, such as creating spec videos and involving sellers in the process. Latham emphasizes the importance of understanding each property's unique features and engaging buyers in the property's setting before showcasing the house. He shares his experience selling a 233-acre ranch to illustrate these points. Visit Live Water Jackson Hole at: https://www.livewaterjacksonhole.com/ Follow Latham on Instagram at: https://www.instagram.com/lathamjenkins.jacksonhole/ 🔥🔥🔥 Get Your FREE Digital Copy of The Smart Agents Magazine at: https://share.hsforms.com/1ceDFh5d6TBKeT9g3Cw3gow21ekf 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com