Episode 193 of The Smart Agents Podcast features Jackson Hole, Wyoming-based Realtor, Latham Jenkins. Latham delves into the critical role lifestyle plays in real estate and how visual media can elevate property marketing. He stresses the importance of showcasing local amenities and creating a sense of desire through captivating imagery.

Latham highlights the value of being a hyper-local expert, sharing the unique stories and experiences of a community to attract buyers. Understanding clients' needs and desires is crucial, he explains, to find them the perfect property that fits their ideal lifestyle.

Latham also addresses the unique challenges of selling property in a destination like Jackson Hole, emphasizing the need to keep potential buyers interested even after they've left the area. He discusses his unique approach to marketing luxury properties, such as creating spec videos and involving sellers in the process.

Latham emphasizes the importance of understanding each property's unique features and engaging buyers in the property's setting before showcasing the house. He shares his experience selling a 233-acre ranch to illustrate these points.

Visit Live Water Jackson Hole at: https://www.livewaterjacksonhole.com/

Follow Latham on Instagram at: https://www.instagram.com/lathamjenkins.jacksonhole/

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