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Challenging Cotton Underwear ft. Alexander Clementine

(RE)ACTION

25-06-2020 • 37 mins

We're back with Series 3, this time recorded from isolation. As we delve into a virtual recording of our latest series, we spark conversations around sustainability that we think make sense.


This week we're joined by: Alex and Freya, the co-founders of Alexander Clementine, a revolutionary underwear brand that uses seaweed instead of cotton. Listen in as we learn about their unique silk-like Tencel and Seacell™ blend, which is not only softer than cotton but uses 95% less water in its production giving it a huge edge over traditional cotton underwear. We discuss what it's like to launch a business during lockdown and their thoughts on the future of sustainable consumption.


Check out Alexander Clementine, and don't forget to check out what we're up to here.


Love + Sense,

Homethings


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