Edelman recently reported that ‘81% of consumers need to trust a brand to consider purchasing it’ so it is clear that brands which take time to build impact, education and purpose into their offering will also build trust with consumers and ultimately increase their sales.
In this episode, I hear from Titi Bello, Founder of Ori Lifestyle, the luxury hair care brand now stocked in Selfridges and Harrods. Born out of Titi’s experiences with her own hair loss and seeing her daughter develop hair insecurities, Ori Lifestyle offers high-performance hair care products alongside coaching courses to improve customers’ confidence in their hair.
Listen on to hear Titi’s advice on why building an educational and purpose-led brand is crucial for success.
Titi’s advice:
FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.
Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.
FF&M recommends:
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence