Want to learn the secrets behind some of the biggest retail innovations of the past decade? 🛍️Introducing Fabrice Khullar; Selfridges, Director of Product, Tech & UX and previously leading digital transformation at Sainsbury’s and Sky ✨In this episode of Marketing in the Madness, Fabrice pulls back the curtain on major projects that transformed the customer experience. From designing apps that changed how we grocery shop to creating new digital experiences in luxury fashion 👗👜👡In this episode you will:🚀Learn how global brands like Selfridges, Sainsbury’s and Sky stay ahead of the curve. 🤖Find out how cutting-edge technologies like AI are disrupting retail and what’s next on the horizon. 📱Get the inside scoop on how top brands generate ideas, test concepts and turn customer insights into amazing products. This episode will give you exclusive strategies for driving innovation that you won’t find anywhere else.Click play now to discover how the retail giants do it 🎥🎙️Fabrice Khullar: https://www.linkedin.com/in/fabrice-khullar-4309153/The Choice Factory: https://www.richardshotton.com/the-choice-factoryKatie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

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Only 2% of all capital raised in the UK goes back to a female entrepreneur 🤯And 87p in every £1 goes to back all-male teams 😲It’s time to take a stand, and the powerhouse leading the change is this week’s podcast guest - Debbie Wosskow. As Co-Chair of the UK’s Invest in Women TaskForce, Debbie is creating the biggest funding pot in the world for female entrepreneurs to make the UK the best place in the world to be a female founder. 💪👩‍💻Because right now - it’s not. And what makes Debbie the right person for this job? She has built and sold multiple businesses, including AllBright - the leading career network for women and Love Home Swap, which she sold for an incredible $53 million! 💰Hear all about Debbie’s career journey, how she’s inspired change and what new venture she is currently working on in her shift into the wellness industry by tuning in. In this episode you’ll discover: 👥The importance of building strong networks for support, opportunities and empowering other women. 🤝Practical negotiation tips for getting paid what you deserve in the workplace.💰The funding disparities facing female entrepreneurs.🚀How you can help advocate for more female investors 📈Financial autonomy for women, with insights on saving, investing, and breaking free from traditional gender roles.Debbie Wosskow, OBE: https://www.linkedin.com/in/debbiewosskowobe/Believe. Build. Become. : https://www.amazon.co.uk/Believe-Build-Become-Supercharge-Career/dp/0753554011/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=The Better Menopause: https://thebettermenopause.com/AllBright: https://www.allbrightcollective.com/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

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Janine Jacobs is changing the world of work as we know it. Now Co-Founder of HappyHQ; a culture consultancy, Janine has a background in marketing working with brands such as PepsiCo, Nestle, Bupa, Hilton and the Queen of Shops herself - Mary Portas! 🛍️ Janine is here to wave the flag for why marketing to your employees is just as important as marketing to your customers. Who knew that employees are not only the face of the brand, but also your biggest advocates!?❌But this episode isn’t all sunshine and rainbows! 🌈It does get controversial when it comes to the topic of generational divides in the modern workplace and this time Gen Z are on the chopping block. Just how do we balance company values with Gen Z expectations? 🤔From debunking Gen Z stereotypes to unravelling the mysteries of employee engagement, we’re serving up the ultimate guide to cultivating a culture that breeds success. Janine also provides practical tips for defining your company values in a way to attract top talent, and how to bridge the gap between old and new schools of thought to create a truly inclusive culture for all. In this episode you’ll discover:💰Why internal marketing is crucial for your bottom line ✨The untapped potential of Gen Z. 👥Why bridging the workplace generational gap is not only essential but downright lucrative. 🚀Why setting clear company values isn’t just a suggestion - it’s a game-changer! ☀️Why businesses MUST prioritise the happiness of their team if they want to thrive in today’s competitor landscape. Janine JacobsCo-Founder of HappyHQ: https://www.linkedin.com/in/janinejacobs1111/https://happyhq.co.uk/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Ecosystems are on the rise across the industry right now, so on this week's episode of  Marketing in the Madness, host Katie Street welcomed David Nisbet,  Agency Ecosystem Partnerships, EMEA at Stripe and Josie Klafkowska, Global Partner Marketing Director at VML to join her as they delve into the dynamic world of marketing ecosystems and uncover the true power of partnerships through insights from VML & Strips very own ecosystem.The trio unpacks the transformative power of leveraging partnerships and ecosystems to enhance marketing efforts and accelerate business growth. Highlighting how integrating brand experience with customer and commerce journeys facilitates growth for clients worldwide AND MUCH, MUCH MORE. The episode is FULL of practical insights into building and nurturing effective ecosystems and partnerships: With Katie, David, and Josie sharing real-world applications and strategies that have proven successful in their respective roles. Topics Covered:👥 The shift to more human B2B marketing approaches 👷🏻 Building relationships through "Go to Network" strategies🛍️ Understanding different buyer personas in organisations🚀 Leveraging partnerships for pipeline creation and customer success📊  Collecting first-party data through value exchanges💃 Using events to nurture relationships and build communities💰 Microsoft's 95% revenue attribution to partnerships🎧 Tune into this week's episode for a deep dive into making ecosystem partnerships work to your advantage in the ever-evolving marketing landscape.Disclaimer:Opinions shared in this podcast are those of David Nisbet and not in any way affiliated with the viewpoints and opinions of StripeOpinions shared in this podcast are those of Josie Kalfkowska and not in any way affiliated with the viewpoints and opinions of VMLKatie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

This week's Female Leadership Content brings to the forefront, the fabulous Janine Jacobs who is changing the world of work as we know it! 🚀Janine is the Co-Founder of Happy HQ and helps companies put their people first and create a culture that their people truly want and need to make great and magical things happen.  🪄 She's also a Girls' Network mentor, helping teenagers from disadvantaged backgrounds see their futures in a more positive light, gain essential skills and build confidence. ✨Which is why Janine ia s perfect guest to help us lead the way in inspiring change...! 💪Tune in now and keep an ear out for Janine back on our feed next week with her inspiring marketing journey 🎧Janine Jacobs: https://www.linkedin.com/in/janinejacobs1111/Happy HQ: https://happyhq.co.uk/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

In this episode of Marketing in the Madness, Katie dives into another powerful discussion on the need for not only equality and inclusion but the empowerment of women in the workplace, particularly within the realms of marketing and technology.With another incredible guest, Charlotte Todd, Director for e-commerce, marketing and strategy at British Gas, the two brought to life a conversation that delves deep into the challenges women face, the biases they encounter, and the necessary changes needed to create fairer and more inclusive work environments. From personal experiences to corporate policies, they explore the ongoing journey towards gender equality and the importance of male allies in fostering positive changeKey Highlights:The need for systemic changes in various industries.Charlotte Todd shares her impressive career journey and discusses the challenges women often encounter, including biases based on appearance and gender stereotypes.Personal anecdotes shed light on the realities faced by women, from being mistaken for high-class prostitutes to enduring insensitive comments in professional settings.Societal perceptions of working mothers, the stigma surrounding maternity leave, and the need for supportive workplace policies.British Gas's inclusive policies, such as robust maternity leave benefits and a supportive work culture that values diversity.The importance of fostering open conversations, supporting work-life balance, and promoting inclusivity in leadership roles is emphasised throughout the episode.Tune in to this insightful conversation that delves into the nuances of gender equality in the workplace and offers perspectives on creating a more inclusive future for all.Charlotte Toddhttps://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Charlotte Todd is lighting a fire under British Gas! 🔥(pun intended…) 😉This fashion-marketing powerhouse with the likes of Net-A-Porter, Reiss, Chi Chi & Missguided under her belt has totally switched industries - exchanging couture for currents. 👗⚡Now the Director of Marketing, Ecommerce & Strategy at British Gas, Charlotte is not afraid to break boundaries, embrace vulnerability, and allow her team to fail to make the marketing magic happen. Exhibit A: Our boring UK Home Boilers meet Barbie’s beautiful Australian Margot Robbie - yes you ready that correctly. 👱🏻‍♀️🛼If you have no idea what I’m talking about, you should of course absolutely tune in to this brand new episode of Marketing in the Madness to find out…!In this episode you’ll discover: 🚀 Charlotte’s trailblazing career journey from leading digital strategies at top fashion brands to disrupting the world of gas and energy. 💪 How she’s igniting innovation by being brave and speaking up 👩‍💻 Why brands need to keep the customer journey at the core of every marketing strategy, both online and offline. 🌟How Charlotte empowers her team to be creative risk takers and learn from failure. Tune in now! 🎙🎧Charlotte Toddhttps://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Welcome back to another exciting bonus episode of Marketing in the Madness, where we delve into transformative journeys and pioneering strategies aimed at fostering a female-friendly future in technology. This week, we're delighted to feature Richard Surman, the visionary Head of IT at Crew Clothing, who brings a wealth of knowledge on elevating women in the tech landscape.In this week's episode, Richard discusses the critical shifts and proactive measures necessary to cultivate a more inclusive and supportive tech ecosystem for women. As we advance into a more digital era, the imperative for female representation in tech leadership and strategy becomes increasingly apparent. This episode celebrates the strides taken towards parity and examines the path that lies ahead for achieving gender equality within the workplace.We explore the challenges of male-dominated tech environments, highlighting the influential role of women in shaping consumer markets and driving retail innovation. Richard shares his extensive 25-year journey in IT, noting a significant transition towards a more gender-diverse field. He emphasises the growing engagement of women in technology, underlining the essential need for their career advancement and professional development.Furthermore, Richard offers an in-depth look at actionable initiatives and practices that can enhance women's presence and success in technology. From mentorship to dismantling stereotypes, and from fostering inclusive hiring practices to promoting career mobility, he outlines a blueprint for building a supportive framework that encourages women to excel in tech roles.Key Takeaways:The importance of challenging the status quo and encouraging women to explore careers in tech and IT, areas traditionally seen as male domains.The role of male allies in supporting and promoting female leadership and participation in tech.Innovative recruitment and empowerment strategies that focus on making tech roles more appealing to women, highlighting the need for a shift in industry perceptions.The potential impact of early education and engagement in encouraging young girls to pursue interests in technology and leadership.Stay tuned for more episodes of Marketing in the Madness as we explore the intersection of marketing, technology, and leadership through the lens of empowering women.Richard SurmanHead of IT at Crew Clothing Companyhttps://www.linkedin.com/in/richard-surman-61669921/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Forget what you know about shopping - this tech leader is changing the retail landscape for good! 🛍️Driving Transformation using technology is a key theme of the Marketing in the Madness podcast, and this week is no different, as Katie welcomes Retail Technology Royalty, Richard Surman.Richard is the mastermind behind the tech strategies of huge heritage brands like Crew Clothing, Saltrock, Pringle & Ben Sherman as well as retail powerhouses, Oasis, Warehouse, Reiss, Whistles, Paperchase, and Oddbins - to name a few! 😅As you can imagine from that epic line-up of brands, this episode is jam-packed with valuable content about the evolution of retail tech, driving customer experiences beyond the checkout and what we can expect from the future of digital shopping, as our high-streets take a hit. In this episode of Marketing In The Madness you’ll discover: 👚New innovations such as tablet POS systems that are creating seamless shopping experiences. 👗Why monolithic systems are dead and which composable platforms Richard has implemented to help his brands stay flexible in an ever changing market. 👔Insights into the latest retail tech trends you will start seeing in stores over the next 3-5 years. 👠The importance of creating “wow moments” at all levels of the customer journey from social media content, to website accessibility to in-store experiences. This episode has all the insider intel you need to understand the future of shopping, before it hits the highstreet, whilst providing you with ideas and tactics to drive transformational change in your business. Tune in now! 🎙🎧Richard SurmanHead of IT at Crew Clothing Companyhttps://www.linkedin.com/in/richard-surman-61669921/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

In this week's bonus episode of MITM, we dive deep into the conversation of gender equality within the tech industry, a realm where change is much needed yet challenging to enact. Our special guest, Serge Albohayre, Head of Partnerships and Business Development at Apply Digital, shares his unique perspective as a man who spent the majority of his career in a sector traditionally dominated by male voices. This discussion illuminated the essential role male allies play in fostering an inclusive environment and the profound impact of their support in achieving gender equality. As we unpack Serge’s experiences, we confront the stark realities faced by women in tech: walking into boardrooms or meetings where they are vastly outnumbered. This episode is not just an exploration of these challenges but a rallying cry for action. Serge, drawing from his personal observations and the wisdom imparted by influential women in his life, advocates for subtle yet powerful practices of creating opportunities for women without making it about their gender. He emphasised the importance of providing a platform for women to express their ideas and opinions in a comfortable setting, thereby encouraging a more inclusive and diverse discourse. Our conversation also sheds light on the critical statistics highlighting the gender disparity in tech, with a particular focus on the underrepresentation of female-founded companies. This issue extends beyond the tech industry, touching upon broader societal norms and the need for a cultural shift towards equality. With us discussing the nuances of support, questioning the motivations behind investments and initiatives aimed at bridging the gender gap, and the importance of sincerity in these efforts. Serge’s reflections on feedback and personal growth, specifically regarding communication dynamics, offer valuable insights into how we can all contribute to a more inclusive environment. His experiences underscore the importance of being mindful of our interactions and the space we create for others to share their voices. This episode is not just a conversation but a call to action for male allies to recognise their role in supporting women, challenging the status quo, and working together towards a more inclusive future. Join us in this compelling discussion that goes beyond the surface, offering both critical insights and hopeful pathways for change. And remember, your engagement and support can make a difference in creating a more inclusive tech industry and beyond. Serge AlbohayreHead of Partnerships & Business Development for EMEA at Apply Digitalhttps://www.linkedin.com/in/serge-albohayre-09b65778/Humanizing B2B by Paul Cash & James Trezonahttps://www.amazon.co.uk/Humanizing-B2B-truth-marketing-transform/dp/178860251XKatie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Behind every company logo and corporate brand are real people with genuine emotions, aspirations and concerns 👥 By tapping into emotions and crafting authentic narratives, B2B marketers have the power to cut through the noise and speak directly to the hearts of their audience ❤️This is precisely why this week’s podcast guest, Serge Alboyhayre joins Katie to delve into why B2B Marketing has to get more emotional!Serge is the Head of Partnerships & Business Development for EMEA at Apply Digital who work with global brands like Coca-Cola, Kraft Heinz and The Very Group to thoughtfully connect strategy to execution. In this episode of Marketing In The Madness you’ll discover: 👥 How to simplify your buying process with less RFP’s circling. 📖 Tactics for diversifying your marketing tactics - from short virtual events tailored to drive engagement to long-form white papers. 🚀Methods to showcase your agency’s capabilities to build trust with potential clients.❤️ How to craft campaigns that connect on an emotional level. Plus don’t miss Katie & Serge’s bonus discussion on driving equality in tech, live NEXT week on the Marketing in the Madness Channels. Serge AlbohayreHead of Partnerships & Business Development for EMEA at Apply Digitalhttps://www.linkedin.com/in/serge-albohayre-09b65778/Humanizing B2B by Paul Cash & James Trezonahttps://www.amazon.co.uk/Humanizing-B2B-truth-marketing-transform/dp/178860251XKatie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

We’re back with the second installment of our BRAND NEW podcast partnership with MAD//Fest Female Leaders Club! And it is getting better and better…As you know, we are on a mission to change the game when it comes to equality across the industry - to do that successfully, we need to get more people behind the cause, and who better to help us shout about some of the leading issues when it comes to inequality than those who have/are experiencing the impacts of it firsthand.So, with that in mind, Katie has welcomed another incredible industry leader in her own right, Carol Howley, CMO at Exclaimer,  to join her on this week's episode of Marketing In The Madness where they dig deeper into Carol's own unique experiences and share invaluable advice on the ever-evolving landscape of gender equality. There are so many eye-opening takeaways from this episode highlighting the need for change, and the importance of advocating, championing and supporting not only females in business but all - as the true answer for change is found in Allyship and not an ‘Us vs Them’ mentality. And if you don’t think inequality still exists, maybe this stat will change your mind…“We estimate it will take 300 years for the gap between men and women in the workplace to even out when it comes to the opportunity men have vs women”We’ll leave you with that thought…The Female Leaders Club: https://www.madfestlondon.com/female-leaders-clubMAD//FEST: https://www.madfestlondon.com/Carol Howley: https://www.linkedin.com/in/carolhowley/McKinsey Women in Workplace 2023 Report: https://www.mckinsey.com/featured-insights/diversity-and-inclusion/women-in-the-workplaceKatie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

📩 Did you know that while 68% of marketers actively engage in email marketing campaigns, only half have ever considered harnessing the valuable real estate at the bottom of their emails? 🤔Yes, we're talking about email signatures - those tiny yet mighty spaces that often go overlooked. And with thousands of emails sent a day across an organisation, marketers are missing out on a gold mine of opportunities by neglecting this crucial channel. But fear not, the clever people over at Exclaimer have now enabled these to feed into other marketing channels such as your Facebook Feed, and updated across your organisation at just the click of a button. And this week’s Marketing in the Madness podcast guest is just the person to help you uncover this untapped potential. 🎙🎥Carol Howley is the Global Chief Marketing Officer at Exclaimer, a Forbes Member AND Founding Member of Chief - a private network built to drive more women into positions of power and keep them there! 💁🏽‍♀️✨There is so much juicy stuff in this episode, as Katie and Carol also amplify the lack of businesses creating cool, compelling, fun, interesting content and remembering the people behind the businesses that they are trying to engage with. They also reveal the exact places that marketers should be investing when building a customer centric business, and you’ll find out why community marketing and review sites are game changers for B2B Marketing in 2024. 🚀Discover:🌟How Carol transformed Exclaimer’s marketing from traditional tactics to cutting-edge demand-gen strategies. 👫 How to strengthen brand awareness, foster trust and nurture customer relationships through content marketing. 📩The secrets to leveraging email signatures as a unique lead generation channel. 📈 Strategies to improve alignment between sales and marketing teams through collaboration and data sharing. Tune in now to join the conversation and unlock the full potential of email signatures in your marketing! 📩 🚀Carol Howleyhttps://www.linkedin.com/in/carolhowley/Exclaimer:https://www.linkedin.com/company/exclaimer/https://exclaimer.com/Chief: https://www.linkedin.com/company/joinchief/https://chief.co.uk/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Drum-roll please. Introducing our brand new FLC podcast episodes - Female Leader's Club that is! Crafted by the ingenious minds behind MAD//Fest, the FLC club burst onto the scene in 2023, to inspire positive change in the industry. Now Katie has the privilege of bringing this directly to your ears - each week she will be digging a little bit deeper with all of our MITM guests on their own unique experiences, personal anecdotes and offering invaluable advice on the ever-evolving landscape of gender equality.This week, Katie welcomes back Jasmin Guthmann from Contentstack & MACH Alliance who unravels the vital importance of advocacy in our quest for equality.The Female Leaders Club: https://www.madfestlondon.com/female-leaders-clubMAD//FEST: https://www.madfestlondon.com/Jasmin Guthmann: https://www.linkedin.com/in/jguthmann/MACH Alliance: https://machalliance.org/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Embracing technology in marketing is no longer a choice - it's a necessity! 💥For marketers hungry to embrace technology this latest episode of the Marketing in the Madness podcast episode will guide you through the maze of innovation. This week Katie Street welcomes Jasmin Guthman, a trailblazing figure in SaaS and Digital Transformation Marketing with more than a decade's track record of driving massive results. 📈 Jasmin has built and nurtured the Corporate Communications department at Contentstack, one of the pioneering companies in the composable digital experience platform space and served as the VP and Head of Marketing for the MACH Alliance, a non-profit industry body advocating for future-proof, open and best-of-breed enterprise technology ecosystems.In this riveting conversation you’ll…👩‍💻 Discover Contentstack’s ingenious approach to creating a harmonious playground for marketers and developers. 🌐 Dive into the intricacies of their revolutionary tools like the Automation Hub and Launch features, unravelling a world where innovation is not just fast but is an integral part of the workflow. 🎧 Learn the power of composable platforms in adapting to evolving business landscapes through gradual, low-risk implementations.🖥️ Discover the seamless fusion of marketing, sales and technology. Katie and Jasmine delve into topics like vendor collaboration in the tech industry and how industry body’s like the MACH Alliance are making integration seamless.  They also address how progressive companies are tackling issues like skills gaps and job security in an AI-driven world.Don't just survive; thrive in the age of digital transformation and discover valuable insights on composable architecture in today’s marketing landscape. Tune in now. Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Marketing in the Madness is back LIVE in London with a panel of industry leaders on the frontlines of the AI revolution!Let’s give a warm round of applause for… 👏🤖 Abdul Khaled, E.ON Next, Head of Digital, Customer Experience & Digital Products🌐 Gavin WIlliams, Creed Fragrances, Global Digital Director🖥️ Charlie Bell, Contentful Senior Director Solution EngineeringDiscover the AI tools our expert panel are utilising to accelerate their productivity and creativity; 🎨📈From revolutionising customer service communications to designing captivating social media ads, streamlining diary admin, crafting compelling content, and conducting target audience research – you name it, there's an AI tool for that! The opportunities in sales and marketing are mind blowing! 🤯 But with great power comes great responsibility 🕷️🕸️ How do we get our teams on board with this transformative technology? What processes should be in place for the ethical use of AI tools? How can we ensure compliance and navigate the increasingly complex regulatory landscape?With the New York Times now filing a lawsuit against Open.AI and Microsoft, the landscape is getting messier than ever and more difficult to navigate. But have no fear, our expert panel has the answers you need. In this episode you’ll learn; 👤 Practical advice on preparing your teams for AI integration👩‍🔬Guidance on conducting your own AI experiments 🎥 Insights into challenges of AI in the creative industry📝 Tips for implementing a robust AI policy within your organisation🚀 Discover AI tools to fill skills gaps and improve overall efficiencyThis is a must-listen for any marketer, creator or entrepreneur who wants to harness the power of AI! 🤖 Deepfake takeover! https://www.youtube.com/watch?v=BnUNVjwNm68Abdul Khaled, E.ON Next, Head of Digital, Customer Experience & Digital Productshttps://www.linkedin.com/in/abdul-khaled-digital/Gavin WIlliams, Creed Fragrances, Global Digital Directorhttps://www.linkedin.com/in/gavinjwilliams/Charlie Bell, Contentful Senior Director Solution Engineeringhttps://www.linkedin.com/in/crbuk/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Street Agencyhttps://street.agency/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

This week Katie welcomes the dynamic Laricea Ioana Roman-Halliday to the “Marketing In the Madness” hot seat 🔥Laricea is a seasoned Head of Marketing in EComm Fashion at Boohoo and the gambling realm of Party Casino, plus author of “A Brand’s Purpose…Less Unicorn, More Zebra” 🦓 Laricea unravels her extensive career and experience working with major brands and curating and groundbreaking marketing campaigns under the pressure of small budgets and limited resources - providing crucial tips for navigating the 2024 Marketing Landscape. In this episode you’ll learn:💰 How to thrive amid tighter budgets and limited resources📈 The best tools and platforms to track marketing performance 🚀 How to build profitable brands with purpose🦸‍♀️ How to overcome imposter syndrome This episode is a roadmap for marketing professionals seeking fresh perspectives, innovative strategies and progression. Tune in now! 🎙Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Ready to Level-up your LinkedIn Strategy in 2024? 🚀Buckle up for an exhilarating ride as Marketing In the Madness brings you a true social media wizard and marketing legend, Luan Wise, to help you do just that! 🧙In this podcast episode, Luan reveals her organic, yet strategic approach to elevate your LinkedIn presence from mundane to mesmerising. Discover the wizardry behind optimising your profile to attract new connections and actionable tips that will not only boost engagement but also conjure leads out of thin air 🪄Learn about the importance of content diversity; creating a blend of thought leadership, personal updates and visual posts. Then how to maximise the reach of this content by navigating LinkedIn’s unique features to get in front of those all-important eyes 👀 (…and ears!) of your target audience.This podcast episode is a magical journey you cannot afford to miss! ✨ Brace yourself to unravel:🌐 The art of playing the long-game in B2B content creation.🎉 Our top LinkedIn features, including events, lives, and ads.🎭 Tips to create engaging and authentic content that resonates.🔍 How to optimise your LinkedIn profile, making it a beacon that beckons others to find and recognize you.Tune in now to transform your LinkedIn strategy 🎙️✨Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/