Purpose VS Profit: How to drive real growth with Ecomm Fashion & Gambling Head of Marketing, Laricea Ioana Roman-Halliday #30
This week Katie welcomes the dynamic Laricea Ioana Roman-Halliday to the “Marketing In the Madness” hot seat 🔥
Laricea is a seasoned Head of Marketing in EComm Fashion at Boohoo and the gambling realm of Party Casino, plus author of “A Brand’s Purpose…Less Unicorn, More Zebra” 🦓
Laricea unravels her extensive career and experience working with major brands and curating and groundbreaking marketing campaigns under the pressure of small budgets and limited resources - providing crucial tips for navigating the 2024 Marketing Landscape.
In this episode you’ll learn:
💰 How to thrive amid tighter budgets and limited resources
📈 The best tools and platforms to track marketing performance
🚀 How to build profitable brands with purpose
🦸♀️ How to overcome imposter syndrome
This episode is a roadmap for marketing professionals seeking fresh perspectives, innovative strategies and progression. Tune in now! 🎙
Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/
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