The episode is FULL of practical insights into building and nurturing effective ecosystems and partnerships: With Katie, David, and Josie sharing real-world applications and strategies that have proven successful in their respective roles.
Topics Covered:
👥 The shift to more human B2B marketing approaches
👷🏻 Building relationships through "Go to Network" strategies
🛍️ Understanding different buyer personas in organisations
🚀 Leveraging partnerships for pipeline creation and customer success
📊 Collecting first-party data through value exchanges
💃 Using events to nurture relationships and build communities
💰 Microsoft's 95% revenue attribution to partnerships
🎧 Tune into this week's episode for a deep dive into making ecosystem partnerships work to your advantage in the ever-evolving marketing landscape.
Disclaimer:
Opinions shared in this podcast are those of David Nisbet and not in any way affiliated with the viewpoints and opinions of Stripe
Opinions shared in this podcast are those of Josie Kalfkowska and not in any way affiliated with the viewpoints and opinions of VML
Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/