The Power of Selling on Social: LIVE with Diary of a CEO’s Marketing Director, Grace Andrews, and Adobe Senior Manager, Andy Lambert #20
Everyone knows Adobe & The Diary of a CEO - what do they do SO right with their social media marketing that everyone else is missing…?
There’s nobody better placed to share their social secrets than Adobe’s Senior Manager, Andy Lambert, and Diary of a CEO’s Marketing Director, Grace Andrews!
Joining us in Soho for a STELLAR live event in September, Grace and Andy dish out the hard truths about going viral, the value of your word vs your customers’, and choosing your channels wisely.
This episode covers:
- Why virality is a blessing and a curse
- The need to walk a mile in your customers’ shoes
- Multi-channel marketing strategy
- Putting social first, not as an afterthought
- Grace’s unique definition of consistency
- How to build trust across multiple channels
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