During the past two years, wellness has taken centre stage in consumers lives and will continue to grow as the world enters a new phase post-pandemic. In this episode, Ulises Ramirez, General Manager for the North America Water Portfolio at The Coca-Cola Company joins our host Maira Genovese, Founder and CMO of MG Empower and Hellen Katherine Marketing Manager, to discuss how F&B brands can tap into to topic and still stand out from the crowd. Tune in to discover how innovation and purpose can come together to empower brands to avoid being cliche and discover how Smart Waters has been able to lead their category through a smart and authentic strategy, putting the consumer at the core of their decision making.

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