The Honeymoon Period: Debunking Amazon's Algorithm's myths with Oana Padurariu

In this episode of New Frontier, Max and Joe dive into the ever-evolving world of Amazon with guest Oana, a leading expert in advertising and SEO. Oana sheds light on her groundbreaking research debunking the long-held "honeymoon period" myth for product launches on Amazon. Drawing from in-depth analysis of Amazon patents and scientific papers, she explains how the platform’s algorithm has shifted to prioritize personalized, data-driven ranking updates in near real-time.

The conversation also explores practical advice for Amazon sellers in 2024, emphasizing the importance of meticulous preparation before launch day. Oana shares tips on balancing long-tail and high-volume keywords in PPC campaigns, utilizing backend attributes effectively, and understanding how Amazon's increasingly sophisticated algorithm impacts pricing strategies and conversions. She underscores the need for constant monitoring and adjustments during the launch phase.

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