New Frontier: The AI for ecommerce podcast

Jo and Max

This podcast explores the fast-moving world of AI, for leaders and owners of e-commerce businesses. It's hosted by Jo Lambadjieva, Founder of Amazing Wave; and Max Sinclair, Founder of Ecomtent & ex-Amazonian. It is brought to you by www.ecomtent.ai, who enable you to generate optimised visual and written ecommerce product listing content, and list across marketplaces. Connect with us: https://twitter.com/maxsinclair4 https://www.linkedin.com/in/max-sinclair-ai/ https://www.linkedin.com/in/joannalambadjieva/ Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp read less
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Episodes

Optimising for Customer Objections on Amazon with Danny McMillan
3d ago
Optimising for Customer Objections on Amazon with Danny McMillan
Danny McMillan is a world-renowned public speaker and veteran in the Amazon community. He is founder of Seller Sessions, the longest-serving Amazon podcast with over a thousand episodes of 2017, and the sell out yearly event in London since 2019. He is best know for his insights into A9, from experimentation and analysing scientific papers. Danny discusses what he things is the key overlooked metric to success on Amazon - Customer Objections. He discusses how launching a successful product on Amazon isn't just about clever marketing or outmaneuvering the competition - it's about truly understanding and addressing your customers' needs and concerns. In this episode, Danny, Jo and Max dive into the often overlooked yet crucial step of identifying and resolving customer objections before your product even hits the market. They explore why this process is so vital, common pitfalls sellers face, and how to effectively gather and utilize customer feedback. Whether you're a seasoned Amazon seller or just starting out, mastering this approach could be the key to saving time, money, and countless headaches in your product launch journey. They also discuss how optimizing for this strategy will help you win on Amazon's new search algorithm COSMO. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the conversation on Whatsapp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp⁠
7 figures in annual Amazon sales from one subreddit - Social Monitoring with Derek Jouppi
14-06-2024
7 figures in annual Amazon sales from one subreddit - Social Monitoring with Derek Jouppi
Derek Jouppi, ecommerce entrepreneur turned AI founder, shares his journey from creating a SPOTMYUV colour-changing sunscreen sticker and 7-figure Amazon brand to launching Advite, an AI tool for social media monitoring. He discusses the challenges of selling niche products on Amazon and the unexpected success of going viral on Reddit. Jouppi discovered first hand the power of engaging customers on social media, leading to impressive sales and long-term SEO benefits. From one subreddit, Derek earned over 1.5 billion impressions, and 10+ national TV features (on shows like The View and Live with Kelly and Ryan for his ecommerce product. Recognizing a need for efficient social listening tools, Jouppi founded Advite.ai, which uses AI to help brands find relevant communities discussing their products on platforms like Reddit. He emphasizes the importance of authentic engagement, providing value, and capitalizing on opportunities to go viral. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠ Join the conversation on Whatsapp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp⁠
Sourcing Private Label Products in India with Meghla Bhardwaj
12-06-2024
Sourcing Private Label Products in India with Meghla Bhardwaj
In the "New Frontier Podcast," Meghla, founder of https://indiasourcing.net/ and https://indiasourcingtrip.com, discusses the shifting sourcing landscape, particularly the rise of alternative production hubs like India, Vietnam, and Turkey, as manufacturing costs increase in China. Meghla has over 20 years experience helping global importers source products from these countries as China alternatives. She discusses how India is known for natural materials and eco-friendly products, while Vietnam specializes in footwear, plastic injection items, and automotive parts. Turkey is a sourcing destination for European e-commerce sellers due to its proximity and high-quality products. Meghla emphasizes the importance of diversifying supply chains and thoroughly vetting suppliers, especially when sourcing from countries like India and Vietnam, where there is less regulation and transparency compared to China. She also discusses the role of sourcing agencies and various ways to find suppliers in India, including export promotion councils, trade shows, and global marketplaces. Meghla encourages entrepreneurs to explore unknown markets beyond China for unique products and risk mitigation. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠ Join the conversation on Whatsapp: ⁠⁠⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp⁠
The (Kevin) King's decree on selling on Amazon in 2024, and Amazon's AI
28-03-2024
The (Kevin) King's decree on selling on Amazon in 2024, and Amazon's AI
Since 1989, Kevin has been a pioneering force in the realms of direct marketing, Amazon selling, and internet marketing. With a career spanning over three decades, he has developed cutting-edge strategies and amassed extensive experience that has empowered thousands of individuals and businesses. He created the Billion Dollar Seller Newsletter and the Freedom Ticket, the most respected newsletter in the space and the number one course for Amazon Sellers with over 160,000 students. Additionally, he is the founder and host of the Billion Dollar Seller Summit, an elite industry event. Kevin’s expertise and insights has earned him recognition as a keynote speaker at over 100 conferences in 14 countries and featured in prestigious publications like USA Today and The Wall Street Journal. He underscores the importance of visual marketing and adapting to AI algorithms. The discussion also covers the future of product discovery, suggesting a move towards creating demand and brand building; the importance of customer psychology and adapting marketing strategies to the evolving online landscape; and some of Kevin's craziest war stories. This podcast is brought to you by ⁠⁠⁠Ecomtent⁠⁠⁠ and ⁠⁠⁠Amazing Wave⁠⁠⁠. Get your free Amazon COSMO ASIN Audit ⁠⁠here⁠⁠ or at ⁠⁠www.amazoncosmoaudit.site Connect with us: ⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠ Join the conversation on Whatsapp: ⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp
Sourcing from China, Selling on Amazon Japan, and Optimizing with AI with Gary Huang
13-03-2024
Sourcing from China, Selling on Amazon Japan, and Optimizing with AI with Gary Huang
This week, Max and Jo talk to Gary Huang, founder of 80/20 Sourcing and the 7 Figure Seller Summit. Gary has been selling online multichannel (Amazon, eBay and Shopify) for over 10 years, and has helped thousands of e-commerce entrepreneurs save time and money sourcing products from China and scale their businesses.   Gary has worked with hundreds of Chinese suppliers, having managed multimillion-dollar sourcing campaigns for clients in the US and Latin America. He is fluent in Mandarin Chinese and culturally fluent in doing business between China and the West. He also previously served as the Chair of the American Chamber of Commerce in Shanghai's Supply Chain Committee, and was invited on a business delegation to meet with the Trump White House Administration and US Congress leaders to share insights on US-China trade and the effect of the China tariffs on US businesses. After living in Shanghai for +10 years, he is now living in Tokyo, and helping 7 & 8 figure Sellers succeed in Amazon Japan. Gary, Jo, and Max talk all things sourcing from China, selling on Amazon Japan, and the latest Ecommerce AI. This podcast is brought to you by Ecomtent and Amazing Wave. Connect with us: https://twitter.com/maxsinclair4 https://www.linkedin.com/in/max-sinclair-ai/ https://www.linkedin.com/in/joannalambadjieva/ Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp
Decoding Rufus and AI Powered Search in Ecommerce, and how Sellers should adapt
09-02-2024
Decoding Rufus and AI Powered Search in Ecommerce, and how Sellers should adapt
Last Week, Amazon embarked on the next chapter Ecommerce AI with the launch of Rufus, which promises to revolutionise search on Amazon. This week Max was joined by Ecomtent co-founder & CTO, and PHD in AI, Timur Luguev; and founder of Converse Cart, AI-Powered search for ecommerce sellers' own websites, Shardul Aggarwal, to discuss what this is, and how Sellers should adapt. Read our full blog on the topic here. As per Amazon's press release, “Rufus is a generative AI-powered expert shopping assistant trained on Amazon’s extensive product catalog, customer reviews, community Q&As, and information from across the web to answer customer questions on a variety of shopping needs and products, provide comparisons, and make recommendations based on conversational context". Amazon's current A9 algorithm is a sophisticated search engine system that indexes products using data like titles and keywords, ranking them based on relevance and performance metrics such as sales history and customer feedback. This ranking adapts to changing customer behaviour and product performance, taking into account factors like keyword relevance, conversion rates, and customer reviews. In contrast, Amazon's Rufus represents an advancement in AI for Ecommerce⁠ search technology, utilizing Large Language Models to interpret and respond to user queries more intuitively and conversationally. Rufus moves beyond traditional keyword-based searches by understanding query context and semantics, offering personalized recommendations and generating original content in response to user queries. This system is trained on Amazon's extensive product catalog and customer interactions, marking a shift towards a more dynamic, AI-driven search experience that mimics interacting with an informed assistant. To adapt, Max, Timur, and Shardul recommend: Comprehensive and Quality Content: Ensure detailed product descriptions, relevant features, and concise titles to help Rufus accurately recommend products.Enhanced Visual Content: Include high-quality images, multiple views, and detailed shots, possibly using AI-generated images, to match customer queries effectively. AI Generated Product images can help here.Leverage Customer Reviews and Q&A: Engage in the Q&A section and encourage detailed customer reviews to provide Rufus with more context for better product recommendations.Focus on Niching Down: Tailor product listings to specific niches, using appropriate images, titles, descriptions, and keywords, to improve Rufus's recognition and prioritization in niche-specific searches.Regular Updates and Optimization: As Rufus is an AI-driven tool, it's likely to evolve and improve over time. Sellers should regularly update their product listings, images, and other content to ensure they remain relevant and optimized for Rufus's latest capabilities. Amazon listing software ecommerce automation for listing optimization such as Ecomtent can help.