When it comes to generating predictable revenue from a podcast, reliability in downloads is vital.
Whether that podcast is monetised via programmatic ads, directly sold host-read ads, selling merch, selling live-taping tickets, listener support via tips and memberships or a diverse combination of these and more, there are certain elements that make that show reliably profitable.
When a podcast is monetised well, it delivers repeatable and reliable numbers that can be projected and used as the basis for business decisions. Brands and ad partners actively seek out shows that will solidly perform week in and week out, and they hedge their bets & their bucks on those.
What lessons can you learn as an indie creator and how can you apply those to your own podcast without spending any money?
Remember, the key to a successful revenue strategy for your podcast is to be able to consistently deliver predictable download numbers. To do that, you need to get tight on the things that matter to listeners who now have so many podcasts from indies AND big studios to choose from!
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Your next steps
I teach podcasting a lot and for free. So, here's what I'd recommend you do next:
If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.