The Podcast Accelerator: How to Grow Your Podcast

Mark Asquith

Hosted by Mark Asquith, the accomplished co-founder, and Managing Director of podcasting platform Captivate, The Podcast Accelerator is your comprehensive guide to mastering the art and business of podcasting. With a strong focus on delivering actionable insights, cutting-edge strategies, and industry-leading knowledge, this podcast is designed to help you propel your podcast to the next level. Drawing on "That British Podcast Guy's" extensive experience in podcasting, The Podcast Accelerator covers an array of topics, from content creation and storytelling techniques to audience growth and engagement strategies. You'll also discover the secrets to podcast monetization, unlocking the full potential of your show to create a sustainable, thriving venture. In each episode, Mark shares his expert advice, tips, and best practices, often collaborating with industry influencers, successful podcasters, and other specialists to bring you a diverse range of perspectives and insights. The Podcast Accelerator delves into the nuances of podcasting, exploring both the creative and technical aspects, as well as the latest trends, tools, and technologies shaping the industry - all backed by Mark's experience in the industry since 2013 and over two decades of building successful businesses. The Podcast Accelerator releases new episodes every Thursday at 12pm GMT (7am Eastern). Early access to episodes, available two days ahead of the public release, along with exclusive, member-only content, is offered to members as a benefit at https://mark.live/support. Whether you're a seasoned podcaster seeking to refine your craft or a newcomer looking to create a powerful podcast from the ground up, The Podcast Accelerator offers an invaluable learning experience. By tuning in regularly (and for free in your podcast app of choice), you'll gain a wealth of knowledge and practical guidance that can be immediately applied to your own podcasting journey. If you ever need help or have any questions, Mark is always accessible and eager to provide assistance. You can contact him directly at https://mark.live/twitter, where he promises to respond, every time! Join Mark Asquith on The Podcast Accelerator and immerse yourself in the exciting world of podcasting. Empower your passion, elevate your skills, and transform your podcast into a compelling success that captivates audiences around the world. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy read less
TechnologyTechnology
Podcast Industry Perspective
07-09-2023
Podcast Industry Perspective
I got into podcasting a decade ago. Since then, I've seen it change from a fledging industry with little revenue flowing through it and flourish into a genuine media industry with billions in ad revenue available every year, the teething problems of a measurement industry, and the "boom" of 2019-2021 (ish).There are people who have been in this game longer than me, and we've all seen the industry change. I've spoken about podcasting becoming a genuine "industry" many, many times but right now, we're at an inflection point in the journey of podcasting and there are two ways to approach it mentally: we embrace it and do our bit to innovate, or we shout loudly that "it's not what it was, so can't be good" and let the industry pass us by.Which will you choose? Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
Common Podcast Faux Pas with The Podcast Consultant
24-08-2023
Common Podcast Faux Pas with The Podcast Consultant
You know me, I don't sugarcoat when I feel that something isn't as good as it could be. And, with the world of podcasting growing and, in particular, the choices that consumers have about the myriad shows they can listen to, it's never been more important for your show to "get things right".But what is "right"? Surely that's subjective?Yes, of course, it is - but there's little doubt that best practices now exist in podcasting and that there are objective changes that you can make to your show that will increase the allure, the stickiness, and the long-term shareability of your podcast and that don't take much to implement.Join me and the wonderfully talented Mathew Passy, a long-time friend, and talented podcasting consultant, as we discuss the changes that you can make based on Mathew's years auditing podcasts across the globe.Guest details:Mathew Passy Mathew Passy is the founder and former owner of ThePodcastConsultant.com, a podcast agency that helps individuals, brands, and small businesses develop, launch, produce, and promote podcasts. In addition to audio podcasting services, ThePodcastConsultant also offers video production, audio/video consulting and audit services, podcast launches, remote recording assistance, and more. He is a long-time New Jersey resident and lives with his wife Brooke, and twin children, Hailey and Hunter. Mathew's Website @MathewPassy on Twitter Mathew's Facebook page @mathewpassy on Instagram Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
Dave Jackson's Podcast Industry Predictions
27-07-2023
Dave Jackson's Podcast Industry Predictions
When I first started my journey within the podcasting world, I was lucky enough to meet a range of people who have gone on to become genuine friends.Amongst those is one of the finest, most revered people within our industry, Dave Jackson, a friend, mentor-from-afar and Podcast Hall of Fame inductee who continues to help podcasters around the world every single day.On this episode, Dave and I dig deep into the last two decades of the podcasting industry and speculate on what might happen over the next twenty years.This episode's guest is the wonderful Dave Jackson :Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 3.1 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as the head of podcaster education.  In 2018 he was inducted into the Academy of Podcasters Hall of Fame. Find all his shows at www.powerofpodcasting.com Dave's Website Dave's Facebook groupDave's Facebook page@DaveJackson on TwitterDave on YouTube Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
Advanced Podcast Sponsorships Simplified with Mike Wooller
20-07-2023
Advanced Podcast Sponsorships Simplified with Mike Wooller
In this episode, I have a deep-dive conversation with Mike Wooller, Head of Content Partnerships at Global. Mike has a wealth of experience in the industry and this episode is a must-listen for the serious indi podcast creator.We kick things off by demystifying some of the often-used industry jargon. Mike breaks down what terms like "Spot", "Programmatic", "Direct Sell", "Host Read", "MRG", and "CPM" really mean. Next, we're discussing the current climate in the podcasting world. How are brands and advertisers responding to the ever-changing economy, and what does this mean for the podcasting sector as it continues to find its feet?As podcast advertising revenue grows, we take a look at the latest trends. Mike shares his thoughts on how this surge in revenue is shaping the podcasting landscape and how that might look in the future.We also explore what attracts advertisers to a podcast beyond just download numbers. What are those magic metrics that advertisers really care about? And, how small can a podcast's download numbers be before advertisers lose interest?For serious indie podcasters, we discuss whether direct partnerships are still viable and, with the growth of the podcasting industry, could there be more opportunities arising from a more automated, programmatic approach?We also chat through immediate monetisation with "ad marketplaces": can a brand-new show really make significant revenue from these marketplaces?Lastly, we consider: How is the success of a podcast ad campaign measured? How this might differ depending on the goals of the campaign? Plus, we chat over some common misconceptions that indie podcasters often have about advertising, as well as some potential roadblocks that can arise when renewing ad and content partnerships.Mike is an expert in his field and, for a serious podcaster like you, this is a must-listen episode!Guest info:Name: Mike Wooller Bio: Mike is Head of DAX Podcast Partnerships at Global, and has worked in Audio for over 15 years. With a background in BBC Radio, he's worked as a producer for BBC Radio 1 and in commissioning podcasts for BBC Sounds. He later moved into the commercial audio world, where he worked across new business at Acast and now heads up the Podcast Partnerships team at Global. Links: @mikewooller on Twitter Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
How to Use Instagram Threads to Grow Your Podcast Audience
13-07-2023
How to Use Instagram Threads to Grow Your Podcast Audience
Warning! This episode contains some f-bombs and other well placed word bombs - but they’re worth it.Threads, the brand new "chat app" and Twitter alternative from Meta, aka Facebook, aka Instagram, aka Zuckerberg, launched last week and has already amassed almost 100 million users.Within three days, I saw a podcast "guru" claiming to know how to use Threads to grow your podcast and, sure enough, the content they published about it was shockingly awful.So, how do you use Threads to grow your podcast audience?The truth is that, right now, the algorithm is still all over the place and there are features (such as a "following only" feed) still missing. Does this mean that you can't use Threads to grow your podcast? No. Well, sort of no. In fact, Threads is, right now, just another tool to use in order to genuinely "social network" and that is SO very different to "promoting your sh*t".Let's have a frank chat about how to use Instagram Threads to grow your podcast, then. Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
Revenue Lessons from Big Podcasts
06-07-2023
Revenue Lessons from Big Podcasts
When it comes to generating predictable revenue from a podcast, reliability in downloads is vital.Whether that podcast is monetised via programmatic ads, directly sold host-read ads, selling merch, selling live-taping tickets, listener support via tips and memberships or a diverse combination of these and more, there are certain elements that make that show reliably profitable.When a podcast is monetised well, it delivers repeatable and reliable numbers that can be projected and used as the basis for business decisions. Brands and ad partners actively seek out shows that will solidly perform week in and week out, and they hedge their bets & their bucks on those.What lessons can you learn as an indie creator and how can you apply those to your own podcast without spending any money?Storytelling is key - use the teaching method of getting your listener engaged: state what you're going to say, say it, then say what you've just said.Breaking up your story and working around tangible chapters works.Delivering what your audience turns up for is important - quirky change only works when your show is known for quirky change; listeners come to your show for your show.Bad, auto-generated ad slots kill the show.Production value is extremely important, including quality music used to add gravitas and proper structural planning and focus. You cannot wing it. And make sure your loudness is right...!If you're solo or an interviewer, your vocal performance really matters!Don’t focus on trying to hit a specific episode length everytime. Be confident enough to keep a tight story and people will come back for the next part if they need to.Quality editing counts!Remember, the key to a successful revenue strategy for your podcast is to be able to consistently deliver predictable download numbers. To do that, you need to get tight on the things that matter to listeners who now have so many podcasts from indies AND big studios to choose from! Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
Shock Through Your Podcast Growth Plateau with 3 Practical Ideas
29-06-2023
Shock Through Your Podcast Growth Plateau with 3 Practical Ideas
I frequent many podcasting communities and without a doubt, the biggest question (and the biggest question for the last decade) is "How do I grow my podcast?".I've spoken before about why this isn't an easy task and why that might even be the wrong question to ask. The truth is that running a podcast as an independent creator is really hard, it's really time-consuming and by the time we've produced our episode, we often don't have the mental bandwidth or the physical time to properly market our show and thus, we simply end up in a constant "promo cycle" that consists of lots of "promotional tactics" that don't move the needle but that make us feel like they should.We repeat this with diminishing results and end up back at the same question: "How do I grow my podcast?!"; if we aren't careful, this can then lead us to consider quitting because no matter what we do, we don't see any meaningful change.I think about this like fitness and muscle growth. If we aren't seeing any results, then we have to change things up and shock the system. The famous quote, attributed to Albert Einstein, “Insanity is doing the same thing over and over and expecting different results.” applies to our podcast growth too.But what should you do? Let me give you three ways to shock your podcast growth into moving in the right direction!These are not common things that people talk about, the normal things like:Guesting on showsTrailer swaps and feed dropsCo-hostingThey all work - we know that if people repeatedly hear you or your show on other shows that there's a better chance of them trying your show than if you don't do any of that. You're going where your audience is.We also know that you should be thinking about podcast marketing as just that, marketing - with defined & strategic campaigns, targets, and channel tactics - but that no indie creator really does because we're all really busy and most of us don't know how to be a marketer - we didn't get into podcasting for that.Try these three things alongside what you're already doing and focus on long-term, steady growth:Focus on your podcast SEO, both for web discovery and in-app podcast discovery.Do something newsworthy in your niche - this could be covering an event, development, or similar, but get there first and early.Start doing something in-person within your niche community - meetups, events, live recordings, etc. They cost very little and your show can "sponsor" the event!Just like growing anything, there is no one method of growing your podcast audience and there surely is no silver bullet. Imagination, planning, and long-term focus are key to all marketing campaigns but these three things will help you to break out of your comfort zone and shock the marketing system that you have in place. Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac -...
Podnews Live (Manchester) 2023 Review
15-06-2023
Podnews Live (Manchester) 2023 Review
In this episode, I dive into my experience at the Podnews Live Manchester event on June 13, 2023. Held at The Lowry Theatre in Salford, Manchester, this event was an absolute success, buzzing with industry experts and enthusiasts.An impressive lineup of speakers took to the stage, including industry stalwarts like Podnews' James Cridland & Sam Sethi, little ol' me, Crowd Network's Michael Carr, and many others. Each speaker brought something fresh, adding new energy to the dialogue about the future of the podcasting industry.Personally, I walked away with three clear insights: the need for more Podnews events, more Manchester podcasting events, and more specific, smaller-scale B2B podcasting events. Join me as I share my insights and reflections from this refreshing event​. Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
The Podcast Show London Review (2023)
30-05-2023
The Podcast Show London Review (2023)
Last week, me and the Captivate (@CaptivateAudio) team hit London for The Podcast Show (@PodcastShowLDN). We joined our fabulous Global family (@Global) as podcasting industry experts, enthusiasts and creators descended on England's capital to celebrate, learn and hypothesise about podcasting and the way that the industry has been, where it is today, and where it will be tomorrow.In its sophomore year, The Podcast Show had a lot to prove - but did it live up to the hype?In this review, I go deep into if The Podcast Show London is worth a trip, discussing:The background of the showTraveling to the show and whether it's easy or notThe difficulty in a second-year showDifferences between The Podcast Show London and major US events, particularly Podcast Movement and Podfest ExpoThe difficulty in balancing a trade show and an educational seminarThe brands making an appearance including, of course, GlobalSome of the indie creator complaints about "balance" and "finding its audience" and "the big guys 'inventing' podcasting"My experience speaking at The Podcast Show LondonThe celebs on show (plus, meeting two heroes of mine!)The "festival" around the eventJoin me as I walk you through my review of The Podcast Show, London, 2023Useful links from the episodeThe Podcast Show LIVE - Podcast Show 2023The Podcast Show on TwitterFan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
Is YouTube Good for Podcasting? A Deep Dive with James Cridland
25-05-2023
Is YouTube Good for Podcasting? A Deep Dive with James Cridland
In this episode, I'm taking you on a deep dive into YouTube's long-awaited new podcasting features that have the potential to increase and enhance the way that we, as creators, connect with our audience. Join me and special guest James Cridland, the founder and editor of Podnews, as we explore these new features and address some critical questions.We'll begin by discussing the specifics of YouTube's new podcasting features and who has access to them. James and I discuss the process of getting your podcast on YouTube using and delve into the possibilities of RSS integration in the future.Together, we'll compare YouTube's analytics to other platforms and examine if their podcast offering integrates with current podcast hosting and distribution platforms. We'll also talk about the various formats that may excel or flounder on the platform.Monetization is inevitably on the minds of indie podcasters, too, so we'll tackle questions regarding how YouTube handles pre-roll and mid-roll ads, the platform's compatibility with your own ads, and the potential for dynamic ads when RSS is finally supported. We'll also chat about Ashley Carman's recent article and the insightful "Up Front with Simon Jordan" data as reported by Podnews last week.As we venture further into YouTube's podcasting offer, James and I will discuss the potential implications of YouTube being another "walled garden" for the medium and what it means for the open podcasting ecosystem. We'll also consider how this development could impact major players like Apple and Spotify, amongst others.Finally, we'll explore whether YouTube's entrance into podcasting will have different effects on small, indie creators compared to larger, more financially successful creators, branded podcasts, and media companies like Wondery.My special guest today:James Cridland https://james.cridland.net/biography/ James's Website Twitter: @jamescridland on Twitter Useful links from the episodeThe platform fight: Amazon pays listeners AUD $5 - Includes a piece about "Up Front with Simon Jordan" that juxtaposes Ashley's article, potentially.YouTube numbers “not doing so well”YouTube release podcast tools to allExclusive: YouTube's plans for podcastingPodnews on YouTubePodnews podcasting newsFan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable -...
Unlocking the Potential of Podcast Memberships: Strategies for Creating Irresistible Subscriber Experiences
18-05-2023
Unlocking the Potential of Podcast Memberships: Strategies for Creating Irresistible Subscriber Experiences
In this episode, I explore the power of podcast memberships and share valuable strategies for creating irresistible subscriber experiences.Learn how to design a membership program that captivates your audience and keeps them engaged, with tips on content selection, delivery, and promotion. Discover how you can leverage the potential of memberships to boost your podcast's growth, revenue, and long-term success. Don't miss this essential guide to elevating your podcast's appeal through captivating membership experiences!Useful links from the episodeMy example Podcast Accelerator support linkCaptivate's podcast membership & tipping toolkitFan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
Gatekeeping the Podcast Industry, Monetization & A Decade In - An Interview with Mark Asquith
09-05-2023
Gatekeeping the Podcast Industry, Monetization & A Decade In - An Interview with Mark Asquith
As I bring The Podcast Accelerator back from hiatus, I wanted to share my thoughts and experiences from over a decade in podcasting.But, rather than just rattle through a list of things that I've seen and how the industry has developed, I thought it's be fun to bring on a podcasting talent and good friend to interview me for my own show - so, welcome to the show my interviewer, Danny Brown of Pod Chat and Captivate fame!My interviewer...Danny Brown Serial podcaster | Head of Podcaster Support & Experience at Captivate.fm | Scotsman transplanted to Canada Danny's Website Youtube: Danny on YouTube Instagram: @thebrownsmuskoka on Instagram Twitter: @DannyBrownCA on Twitter Useful links from the episodePodcast Standards Project | Advocating for open podcastingPodcastindex.orgCaptivate Podcast HostingSpark of Rebellion, Star Wars Podcast, UKMark Asquith, That British Podcast Guy & Co-Founder of Captivate.fmFan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
Hiatus - 2022
30-03-2022
Hiatus - 2022
I'm having a little bit of a break from the podcast to focus on family and Captivate but will be back shortly! In this episode I'll talk to you about why, when I'll be back and recommend a LOT of excellent content to help you to grow your podcast while I'm away! Useful links from the episodeHow to Get More Listener Engagement - We all want more “engagement” on our podcasts but the word itself poses some challenges and leaves us fighting for broad strokes of interaction that we just can't scale. But we can fix it.A Simple Twitter Strategy for Podcast Growth - Each social channel has its nuances, benefits and flaws. Twitter is my personal favourite for podcast growth so today I'm sharing a few simple strategies that I employ to build my podcast audience using the platform.Are Your Podcasting Processes Killing Your Show? - The panacea for the busy podcaster is a robust set of processes. But are your processes devolving your podcast into a lifeless cookie cutter template? Are your processes undermining your creativity and, if so, how can you achieve the perfect balance?How to Get Guests to Share Your Podcast - An interview show is touted as the way to “explode” your influence and increase your impact by the gurus who sell anything to anyone, but you've followed all of their advice and for some reason, your numbers aren't moving and your guests don't often share the interviews that they do with you. Why?Are YOU the Thing Stopping Your Podcast Growing? - The truth is that you and I, we don't know everything and remaining humble is a skill and mindset that we all, as podcasters, must practice and adopt so that we don't limit the potential of our podcast by letting our ego get in the way.3 Actionable Dynamic Content Insertion Ideas - Podcasting tech can seem overwhelming but it rarely is once you know how to use it. Here are three creative and actionable ways that you can instantly start to use dynamic ad and content insertion to enhance your podcast today.The Podcast Accelerator (Deep-dive newsletter format with extra content) - I also send out a weekly newsletter version of the podcast which includes visual elements and extra content to help you. Hey, no spam around here. Get to it!Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
3 Actionable Dynamic Content Insertion Ideas
14-03-2022
3 Actionable Dynamic Content Insertion Ideas
Podcasting tech can seem overwhelming but it rarely is once you know how to use it. Here are three creative and actionable ways that you can instantly start to use dynamic ad and content insertion to enhance your podcast today.Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.Mentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorAudio Content Painter Tool (part of AMIE)Dynamic ad and dynamic content insertion are usually thought of when creating brand new content and are typically used for inserting content at the beginning, middle and end of your podcast episodes. But what if you have content that you "baked-in" to your episode, i.e. that you literally read and recorded as you created the content, that you'd like to replace? Content such as old sponsor ad reads, out of date messages and calls to action can lead to a poor listener experience because it's rare that a new listener doesn't explore your back catalog of content. It used to be exceptionally hard to replace any out of date content, often requiring the re-recording and republishing of your podcast episode audio file which meant that it simply wouldn't get done. Using Captivate'd audio content painter tool, part of the AMIE suite of dynamic podcasting tools, makes replacing old content that was recorded during your episodes a breeze! Simply paint the audio that you'd like to replace using Captivate' s simple and highly accurate audio painter and choose a new snippet of audio to replace that segment with - it doesn't even need to be the same length! This is especially powerful when you use it in bulk across your entire back catalog and makes it easy to open up sponsorship opportunities for your podcast's whole episode inventory!Try Captivate for freeThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy