In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are:
New Markets
Reaction to market changes
Direct and channel sales
M&A
New Category
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to share a fabulous cocktail and a thought about stories and storytellers.
Enjoy!
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The people:
Ian Truscott on LinkedIn
Jeff Clark on LinkedIn
Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
Collecting Jellybeans - book on Amazon
Robert’s firm: The Content Advisory
Robert’s podcast – This Old Marketing
Robert’s Article - Gating Content: Where Do You Stand in the Great Debate?
Rockstar CMO:
Monday Mojo - our monthly LinkedIn Newsletter
The Beat Newsletter that we send every Sunday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube
Uptown Funk by Mark Ronson/Bruno Mars on Youtube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices