Creating Brand Loyalty with Digital Brand Journalism at FedEx

Jason Baker is a founding member of the FedEx social media team and has played a key role in the development of the FedEx social voice. In his role as Sr. Communications Specialist Social Global Content Production & Brand Journalism at FedEx he’s helped transform a mindset away from the traditional press release, toward an authentic, engaging brand journalism approach to storytelling. On this episode, Jason shares how FedEx does storytelling to develop and maintain brand loyalty.

View the show notes: http://www.socialbusinessengine.com/podcasts/digital-brand-journalism-at-fedex