In the kickoff episode of our S2 journey, we’re delving into the essence of marketing, untangling its complexities, and diving headfirst into the six audiences that truly matter. Forget the traditional textbook definitions that confine marketing to a mere blend of promotions and sales tactics. Here, we redefine the landscape, casting a spotlight on the pivotal role of understanding your audience in crafting messages that resonate, engage, and ultimately, convert. We embark on a quest to decode the intricacies of customer personas, breaking down the barriers between business speak and human connection. This episode isn’t about throwing facts and figures […]
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