Debullshified

Nina Alexander

Welcome to "Debullshified," the podcast that takes the bull by the horns and throws it out the window. Here, we're slicing through the thick fog of marketing speak, bulldozing business baloney, and cutting the crap from everyday life with the precision of a samurai. This is the no-fluff zone – where critical thinkers, savvy entrepreneurs, and the eternally curious gather to get the real scoop. Each episode of "Debullshified" is a journey through the jungle of jargon, a dive into the deep end of wisdom, and a playful romp through the fields of folly. From untangling the knotty problems of marketing to debunking the myths that mystify business strategies, and dissecting the complex beast that life can sometimes be – we're doing it all, and then some. We're not about worshipping at the altars of industry gods or singing hymns to the hymnals of hogwash. Instead, we're here to learn, laugh, and kindle the flame of independent thought. Got an appetite for the truth served with a side of wit? Then you're in the right place. We're taking on everything from the audiences that really matter in marketing to the secret sauce behind irresistible lead magnets, demystifying marketing funnels, and exploring the rainbow spectrum of company types – all while keeping it real, relatable, and riotously entertaining. "Debullshified" is your backstage pass to the show the world doesn't tell you about, your secret handbook for navigating the noise, and your ticket to a community where authenticity is king, and curiosity reigns supreme. So, buckle up, because we're about to take off into a world where the only thing we're serious about is not taking ourselves too seriously. Welcome aboard the "Debullshified" express – where it's all about the journey, and the destination is a place called clarity. read less

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Framework for ultimate success in everything

Framework for ultimate success in everything

Welcome to episode 8 in which I’ll reveal a framework for ultimate success in everything. Here’s your disclaimer thought: frameworks aren’t magic pills. They’ll give you the structure, but you still have to put in the work

Episodes

Framework for ultimate success in everything

Framework for ultimate success in everything

Welcome to episode 8 in which I’ll reveal a framework for ultimate success in everything. Here’s your disclaimer thought: frameworks aren’t magic pills. They’ll give you the structure, but you still have to put in the work

Think Like a Computer (if you want to stay relevant)

Think Like a Computer (if you want to stay relevant)

Hello and welcome to the 7th episode of Debullshified – our break it or make it episode. Why, you ask? Because statistically around 90% of all podcasts don’t continue after their 7thepisode. So, let’s hope that we return next week. Just kidding, we will. Before we begin, this is your reminder that Debullshified is a place where we talk about marketing, business, and life. This podcast is for critical thinkers, savvy entrepreneurs and curious minds of all walks of life. Here, we worship no gods nor celebrities. We learn, we laugh, and we think independently. The task for today is quite […]

A rare, crazy, and awesome way to grow your B2B business

A rare, crazy, and awesome way to grow your B2B business

Today we will talk about an unconventional way to grow your business. It is not an intuitive concept which is why it sounds crazy, but ironically, it’s just as effective as crazy always is… Our topic is, as you’d know from the title, how to grow your business by educating the customers of your customers. And the topic is much larger than you think. Here’s your reminder that Debullshified is a place where we talk about marketing, business, and life. This podcast is for critical thinkers, savvy entrepreneurs and curious minds of all walks of life. Here, we worship no […]

Company orientation types and what they mean

Company orientation types and what they mean

In this episode of the Debullshified podcast we crack the bs around company orientation types, what they mean for the business, how you can expect leadership to act and what the role of marketing is. If you’ve ever needed to understand a company beyond the mission, vision, values statement because they don’t tell you much, this is a superb way to “read” an organisation. Think of it like a very accurate personality test. Here are the orientations we reviewed, and some basic info. For the full story, listen to the podcast. Listen Wherever You Like Production orientation type: Product orientation […]

Perhaps comfort is not always an enemy of progress?

Perhaps comfort is not always an enemy of progress?

Here’s your daily dose of logic or anti-motivation, take your pick. In this episode, I put the famous quote, “Comfort is the enemy of progress” by P. T. Barnum to the test and I have to admit – it didn’t pass. Listen Wherever You Like

Marketing Funnels Simplified

Marketing Funnels Simplified

Welcome to the 3rd episode of Debullshified, where we take a deeper look into marketing funnels. In this episode we explain what funnels are and how they work, but we also look at a fact that’s rarely discussed: that marketing/sales funnels bow to statistics, ultimately conforming to the science of averages, a.k.a. mediocrity.

Creating really good lead magnets (easily)

Creating really good lead magnets (easily)

In today’s whirlwind episode of “Debullshified,” we dive headfirst into the mystifying world of lead magnets—those digital baubles we dangle to snag the ever-elusive customer details. If you’re scratching your head wondering what a lead magnet is, fret not; you’re in good company, and we’re about to embark on a journey to enlightenment. Lead magnets, my friends, are not just PDFs gathering virtual dust in the far-flung corners of your hard drive. Oh no, they’re your secret arsenal in the quest to turn curious bystanders into leads, and leads into loyal patrons. Whether you’re wooing audience 2, who’ve heard your […]

The 6 Audiences That Matter in Marketing

The 6 Audiences That Matter in Marketing

In the kickoff episode of our S2 journey, we’re delving into the essence of marketing, untangling its complexities, and diving headfirst into the six audiences that truly matter. Forget the traditional textbook definitions that confine marketing to a mere blend of promotions and sales tactics. Here, we redefine the landscape, casting a spotlight on the pivotal role of understanding your audience in crafting messages that resonate, engage, and ultimately, convert. We embark on a quest to decode the intricacies of customer personas, breaking down the barriers between business speak and human connection. This episode isn’t about throwing facts and figures […]