In this week’s episode, I am discussing how to create a visibility strategy for your business in order to build brand awareness and grow your audience. One of the most important initial steps is creating an ideal customer avatar and conducting market research to understand your ideal client’s needs and pain points.

The episode then explores crafting a message and building awareness through content marketing, including educational, story, and evidence-based content. I will be providing tips for creating a sustainable content plan and leveraging existing platforms like Facebook groups, and looking at alternative methods of building visibility, such as writing a book, starting a podcast, and pursuing speaking opportunities.

The final key phase of your visibility strategy is  driving awareness to the next step, whether it's signing up to your email list or joining your Facebook group.

Takeaways

• Conduct market research to understand your ideal customer's needs and pain points.
• Craft a message and build awareness through content marketing, including educational, story, and evidence-based content.
• Create a sustainable content plan by focusing on one or two platforms and repurposing long-form content.
• Leverage existing platforms like Facebook groups to grow your audience and engage with potential customers.
• Explore alternative methods of building visibility, such as writing a book, starting a podcast, and pursuing speaking opportunities.
• Drive awareness to the next step by providing a logical next action for your audience, such as joining an email list or participating in a Facebook group.

Chapters

00:00 Creating an Ideal Customer Avatar

03:53 Crafting Your Message and Building Awareness

05:16 Content Marketing for Building Audience

09:04 Creating a Sustainable Content Plan

11:23 Leveraging Existing Platforms for Audience Growth

16:08 Alternative Methods of Building Visibility

21:47 Driving Awareness to the Next Step

You can connect with me on Facebook & Instagram at @KristinMorrisCoaching

Grab a copy of my new book The Business of Coaching

www.kristinmorris.co

New episodes are released weekly on Monday mornings so be sure to subscribe to receive notifications of new episodes.