In this episode of Push to Be More, Matt Edmundson interviews Nikki Lindgren, a savvy marketer and agency founder. Nikki shares her journey from her small-town upbringing to creating her own agency, Pennock, which focuses on driving growth for seven-figure beauty and lifestyle brands. She discusses the importance of female role models in business, overcoming the challenges of her career, and the struggles of balancing work, family, and personal growth.
Key Takeaways:
- Overcoming Challenges Leads to Growth: Nikki emphasised that challenges, such as her struggle to find the right path in her career, shaped her success. Her adaptability, from failed roles to building her own agency, showcases the importance of persistence in achieving long-term goals.
- The Power of Female Role Models: Nikki highlighted how female business leaders, like Barbara Corcoran, have inspired her journey. She underscores the value of seeing women succeed in male-dominated industries and how it fuels her drive and approach to business.
- Balancing Work and Life: Nikki revealed how she manages the pressures of running a growing business while being a mother of three. She finds energy through activities like running and cycling and ensures she builds a flexible schedule, prioritising family time while maintaining professional growth.
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