10-07-2024
Exploring Audio Advertising: Linear Radio, Digital Audio, and Podcasts
Exploring Audio Advertising: Linear Radio, Digital Audio, and PodcastsIn this episode of Tripod, The Audio Advertising Podcast, we discuss the three main categories of audio advertising: linear radio, digital audio, and podcasts. We dive into the advantages and pitfalls of each medium, including issues of scale, targeting, attribution, and listener engagement. We provide a detailed analysis to help advertisers navigate these options. Matt Hopper in discussion with Trisonic’s Howard Bareham, Tom Balaam from Mindshare and Matt Rouse from Octave.00:00 Introduction to Audio Advertising00:29 Understanding Linear Radio03:30 Exploring Digital Audio08:45 Diving into Podcasts12:41 Conclusion and Next StepsIf you have any questions arising from this episode or you'd like to talk to us about audio advertising email info@trisonic.co.uk or visit our website.