The Power of Audio: Scale, Trust, and ROI

In this episode of Tripod, The Audio Advertising Podcast, the discussion focuses on the compelling reasons for advertisers to choose audio media. Key points include the scalability and cost efficiency of Commercial Radio, its proven return on investment (ROI), the ability to target specific audiences through digital platforms, and the trustworthiness of radio as a medium. The hosts also emphasize the unique role of audio in creating a personal connection with listeners and how it supports other media by driving web traffic and brand recognition. Practical advice is given for new advertisers to test audio campaigns before committing substantial funds, leveraging the intimate and trusted nature of audio to achieve successful advertising outcomes.

All these topics and more are explored in this episode by Trisonic’s Howard Bareham, Tom Balaam from Mindshare and Matt Rouse from Octave Audio.

00:00 Introduction to Tripod: The Audio Advertising Podcast

00:09 Why Choose Audio Advertising?

00:21 The Power of Commercial Radio

01:26 Targeting Specific Audiences

01:49 The Role of Digital and Smart Speakers

02:48 Building Trust and Brand Safety

04:13 Creative Strategies in Audio

05:07 Advice for New Advertisers

05:51 Strengths and Weaknesses of Audio

07:41 Conclusion and Teaser for Next Episode

If you have any questions arising from this episode or you'd like to talk to us about audio advertising email ⁠info@trisonic.co.uk⁠ or visit our ⁠website⁠.