A great voiceover can make an average script sound better. The wrong voiceover can make a great sound so bad that the ad won’t work. Selecting the right voice artist is key in the audio creative process, but how do you choose, and do ‘famous’ voices help?

In this episode, host Matt Hopper and guests Debbie Dillion and Kieran Murphy discuss voice selection.

If you have any questions arising from this episode or you'd like to talk to us about audio advertising email ⁠info@trisonic.co.uk⁠ or visit our ⁠website⁠.