How to invite potential customers in

08-08-2024 • 10 mins

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EPISODE SUMMARY

Welcome to the Beyond Business Summer Podcast Series! This episode builds on our previous discussion about crafting offers with ease, and talks about shifting from a traditional selling mindset to a more natural approach of inviting people into your world. This change in perspective helps ease the nervous system and fosters a more authentic connection with your audience.

I also discuss the concept of exchange beyond just financial transactions. Often, the value of your offering might lie in something other than money, such as time, attention, or feedback. By thinking creatively about these exchanges, you can lower the stakes and make it easier for both you and your people to engage meaningfully. Whether it's sharing a blog post or sending personal invitations, I explore various ways to connect and provide value.

Join me to navigate these concepts and offer actionable tips to make your business journey feel more natural and sustainable.

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