Join me as I talk with Rachael Cumberland Dodd of Feed Marketing. Rachael is an ex-corporate marketer turned niche-whisperer & messaging guide. She helps unknown, unconventional biz owners who want to do-good get to the heart of what they do, why they do it and for whom, so they can market their mission with ease and attract best-fit clients.
At the core of Rachael’s message is “start with you, not who”. In this episode we dive into the importance of getting to know yourself first, as a way of discovering the work that you are meant for. As well as sharing practical tips on how to get started with this, Rachael also shares her own squiggly career path from the world of corporate marketing to where she is now.
Over the course of the conversation Rachael gives her own take on lots of hot topics in the world of marketing from finding and pursuing a personal mission, understanding your 'why', and taking sustainable actions to build community.
Rachael shares three questions that any business owner can use to help uncover a bit more about the ‘why’ behind your work:
1, What's the mission you're going on?
2, What other people would resonate with that mission?
3, How do you help them?
If you give these a go and would like to share your answers, feel free to reach out to Rachael using any of the links below.
CONNECT WITH RACHAEL
If you would like to find out more about Rachael and her work you can connect with her in the following places:
- Website: www.feedmarketing.gg
- LinkedIn: /rachael-feedmarketing
- Medium: @rachaelcumberland-dodd
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