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EPISODE SUMMARY

Join me in this episode as we explore the vital role of connection in building a successful online business. We discuss the common pitfalls of creating products or services in isolation and the frustration that often follows when they don't gain the traction we hoped for.

By focusing on understanding the needs and problems of our audience, we can instead use our time and energy to build genuine connections through community spaces, books, or podcasts. This shift from simply developing solutions to truly co-creating offerings with our audience is key to achieving sustainable success.

In addition, I highlight the importance of authenticity and trust in building meaningful business relationships that are based on openness and honesty. Stay tuned for next week's discussion where I’ll be talking about creating offers with ease.

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