Caroline Leon is a business coach who specializes in supporting service-based, online business owners - such as coaches, healers and teachers - to build and grow sustainable businesses. She supports business owners to do away with the gross and manipulative tactics so prevalent these days online and instead adopt ethical growth strategies that put people before profits. She firmly believes that when we change the way we do business, we change the world.

Content creation, and specifically long form written content, lies at the core of Caroline's marketing strategy. On the podcast episode we dive into:

• Why create content for your business?
• What are the benefits to both you as the content creator and your audience as the recipients?
• What type of content should you focus on to create the biggest impact
• How to develop an approach that gets the most eyes on your content

If you enjoy this episode and would like to find out more about Caroline's approach to content as well as the practical tools she uses to support a consistent habit of content creation then check out her upcoming free workshop and course, or of course her own blog!

Content that Connects Intro - A free workshop on Monday 16th September: https://calendly.com/soulfulstrategy/content-that-connects-free-workshop

Content that Connects Course - a live group programme beginning Monday 30th September: https://www.carolineleon.com/content-that-connects/

Caroline's Blog: https://www.carolineleon.com/blog/

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