The secret sauce to customer-led growth in eCommerce | Jennica Chiang

What does it take to apply a customer-led growth strategy for a startup?

Join Anastasiya Mudryk as she chats with Jennica Chiang, CEO and Founder of Shop Suki. Shop Suki is an eCommerce startup that became the No.1 grocery store and delivery in the Philippines on the App Store.

In just three years, amidst the pandemic, without massive ad campaigns and huge budgets, the team achieved an NPS score of 78.

In this episode, we'll reveal the secret sauce Jennica added to her customer support and marketing to build authentic relationships with customers.

What's inside:

• Validating an eCommerce business idea
• Mistakes while growing and scaling
• The importance of sincere customer service
• Ecommerce supply chain and partnerships
• How user testing can save money
• eCommerce website design: dos and don'ts
• Key eCommerce startup metrics

💜 We'll be happy to connect with you on LinkedIn:

🎙 Anastasia Mudryk, Podcast Host, Head of BA & PM at Cieden

🎙 Our guest Jennica Chiang, CEO and Co-Founder of Shop Suki

If you're looking for product design guides and blog posts written by subject matter experts, check out our website.

👉 Seeking a team to design your eCommerce website and app? Book a free consultation to check if we align with your vision.

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