Cieden Podcast

Joshua Kerievsky is the CEO of the agile consultancy Industrial Logic. For decades, he has been helping companies like Google, Ford, and other Fortune 500 firms build better products and lead more fulfilling lives.  To share these insights with a broader audience, he wrote The Joy of Agility, a book recommended by Marty Cagan to all product professionals and beyond. Its mission is to challenge the common perception that Agile is just a set of rules or a product management methodology. In reality, Agile is more than that – it helps us adapt gracefully to a fast-changing world. In this episode, we explore various aspects of Agile, from its current state and organizational challenges to practical strategies for development, team dynamics, and learning, ending with insights on overcoming resistance and understanding financial impacts. 📚 During this discussion, Joshua and Yuriy mentioned: – The State of Agile Culture Report 2023 – The Hard Things About Hard Things by Ben Horowitz – Selling the Invisible by Harry Beckwith Let’s connect on LinkedIn: 🎙 Yuriy Mykhasyak, Podcast Host, Co-founder & CEO of Cieden 🎙 Joshua Kerievsky, Founder & CEO of Industrial Logic This podcast is brought to you by Cieden, a digital product design agency. If you are looking for agile designers, let’s chat. If you find this content valuable, please share it with your colleagues and friends. It will help us broaden the influence of agile messages to those who need them. Thank you!

Magnus Hillestad is the CEO and co-founder of Sanity, a company with a gross revenue retention of 97%. Basically, nobody's leaving their product. How did they achieve that? By being intentional. This is Magnus’s favorite word. What he means by that is asking yourself what you are trying to solve as a startup and then focusing on that using frameworks like SCQA, V2Mom, and others. This episode distills the essence of the learnings Magnus has undergone and the myriad of books he has read. If you want to be more intentional about your product, this is a must-listen. 📚 During this discussion, Magnus mentioned: Justin Kan, the founder of Twitch, saying: ‘First-time founders focus a lot on the product, while second-time founders are all about distribution.’Elon Musk’s view on optimizationJeff Bezos, Regret Minimization FrameworkPrinciples by Ray DalioTrillion Dollar Coach: The Leadership Handbook of Silicon Valley's Bill Campbell ​​by Alan Eagle, Eric Schmidt, and Jonathan RosenbergThe SCQA framework was invented by Barbara Minto, the author of Pyramid PrincipleThe V2Mom frameworkHard Thing About Hard Things by Ben Horowitz If you like this episode, share it with people who might benefit from it. Thanks! This podcast is brought to you by Cieden, a digital product design agency. If you are looking for designers who are intentional in every design decision, let’s talk.

Hans Guntren is the Vice President of Product Design at Demandbase, focusing on delivering customer value through AI and Machine Learning. He's a veteran technology executive and board advisor with over 20 years of product design experience. Hans spent over a decade advising Silicon Valley technology firms and worked within IBM's Silicon Valley Lab, where he managed product design and oversaw a host of complex enterprise products. In addition to his experience with Fortune 500 companies, he helps early-stage startups develop their product vision and design. In this episode, Hans and Yuriy discuss what's wrong with the trend of incorporating AI into products. They also talk about the graceful way of working with a design team and teaching young people that winning is not just about brute force. 📚 During this discussion, Hans mentioned The Startup J Curve by Howard Love. This podcast is created to connect with tech and design leaders. Let’s connect on LinkedIn: 🎙 Yuriy Mykhasyak, Podcast Host, CEO and Co-Founder of Cieden 🎙 Hans Guntren, Vice President of Product Design at Demandbase This podcast is brought to you by Cieden, a digital product design agency. If you are looking for a product designer who knows how to design an AI product, check if we align with your vision. Thanks for listening!

Santiago Cardona, Director of Product Management at Fingercheck, shares his insights on navigating product strategy amid uncertainty. With Fingercheck's platform experiencing rapid growth and 100K daily active users, Santiago's responsibilities are crucial in steering product development. So, what makes his approach special is focus on weekly customer engagement, agility in strategy, and fostering collaboration within teams. 📚 During this discussion, Santiago mentioned: Think and Grow Rich by Napoleon HillMarty Cagan's books: Inspired, TransformedPlaying to Win: How Strategy Really Works, by Roger Martin, Alan G. LafleyTLDR newsletter This podcast is created to connect with tech and design leaders. Feel free to reach out to us: 🎙 Anastasia Mudryk, Podcast Host, Head of BA & PM at Cieden 🎙 Santiago Cardona, Director of Product Management at Fingercheck. This podcast is brought to you by Cieden, a digital product design agency. If you are looking for a UX/UI expert to design your product, check if we are a great fit for each other. Thanks for listetning. Don't miss out on future episodes — subscribe now! You can find Cieden Podcast on a bunch of other platforms, too.

In this episode, Brighton Vino Jegarajan, Head of Design at Aviatrix, shares how he’s promoting design thinking among teammates and across the board. He also talks about the challenges and opportunities of designing for cloud networking services, where users often have a stronger technical background than the designers and engineers. Brighton believes the biggest modern challenge for product leaders lies in fostering cohesion across teams. 📚 During this discussion, Brighton mentioned: The first 90 Days by Michael WatkinsThe Making of a Manager by Julie ZhuoPJ Onori's blog post, where he writes: 'A major in design systems requires a minor in sales.' This podcast is created to connect with tech and design leaders. Feel free to reach out to us: 🎙 Anastasia Mudryk, Podcast Host, Head of BA & PM at Cieden 🎙 Brighton Vino Jegarajan, Head of Design at Aviatrix. If you want to know more about Aviatrix, visit their website. This podcast is brought to you by Cieden, a digital product design agency. If you are looking for a UX/UI expert to design your product, check if we are a great fit for each other. Thanks for watching. Don't miss out on future episodes — subscribe now! You can find Cieden Podcast on a bunch of other platforms, too.

Larry Pelty is a product design leader with 24 years of experience, not including his background as a digital artist. Today, he holds the position of Director of Product Design at Clari and advocates for a transition from traditional product design to AI-driven product design. Larry encourages designers to change their mindset and embrace AI as an assistive technology to refine product experiences. He emphasizes the importance of active listening and deeply thinking about how we can solve problems for users during critical moments. In this episode, we talk about: Navigating sales tool consolidationMeasuring UX design successAI product design 📚 During this discussion, Larry mentioned: Don't Make Me Think by Steve KrugBruce Tognazzini’s principles of interaction designJared Spool’s post about vanity metrics Feel free to reach out to us: 🎙 ⁠Yuriy Mykhasyak⁠, Podcast Host, CEO and Co-Founder of Cieden 🎙 Larry Pelty, Director of Product Design at Clari 💜 This podcast is brought to you by Cieden, a digital product design agency. If you are looking for a UX/UI expert to design your product, ⁠check if we align with your vision⁠. Thanks for listening. Don't miss out on future episodes — subscribe now! You can find Cieden Podcast on ⁠a bunch of other platforms⁠, too.

Dive into the world of AI product development with insights from Ari Kahn, CEO of Bridgeline and a PhD in Artificial Intelligence. Ari boasts 20 years of experience growing SaaS companies. He co-founded FatWire, which was later acquired by Oracle for $160 million. Under his leadership, FatWire expanded globally with offices in 13 countries and received top industry analyst ratings. Following this successful acquisition, Ari served as Chairman and CEO of resort development company Great Land Holdings, navigating it through the 2008 recession and transforming it into one of the region's most successful businesses. Currently, Ari is a member of the Forbes Councils and hosts the eCommerce AI: The Revenue Revolution podcast. In this episode, you'll learn about: AI agents for businesseseCommerce disruption: preparing for AI agentsPace of innovation and release cyclesAdaptability of roadmapsBalancing UX design and engineeringThe CEO's role in design decisions 📚 The book Ari was about to mention is The High-Value Writing: Real Strategies for Real-World Writing by Erin Lebacqz. This podcast is created to connect with tech and design leaders. Feel free to reach out to us: 🎙 Yuriy Mykhasyak, Podcast Host, CEO and Co-Founder of Cieden 🎙 Ari Kahn, CEO of Bridgeline Digital. If you want to know more about Bridgeline, visit their website. 💜 This podcast is brought to you by Cieden, a digital product design agency. If you are looking for a UX/UI expert to design your product, check if we align with your vision. Thanks for listening. Don't miss out on future episodes — subscribe now! You can find Cieden Podcast on a bunch of other platforms, too.

Robin Titus is a self-taught designer who built one of the first design teams at Capgemini 10 years ago. He started as a product manager and then ventured into design to follow his aspirations.  Throughout the 25+ years of the product journey, Robin has had a varied career that includes involvement with startups, scale-ups, and corporates.  Currently, he leads the product design team at Aiven, a triple-unicorn scale-up based in Helsinki, Finland. Robin founded two startups and is an active mentor and coach of early-stage ventures in a corporate incubator based in Germany. In this meaningful discussion, we talk about the changes in the product designer role and what it takes to make a company truly focused on design. This podcast is created to connect with tech and design leaders. Feel free to reach out to us: 🎙 Yuriy Mykhasyak, Podcast Host, CEO and Co-Founder of Cieden 🎙 Anastasia Mudryk, Podcast Host, Head of BA & PM at Cieden 🎙 Robin Titus, Director of UX Design at Aiven. If you want to know more about Aiven, visit their website. 💜 This podcast is brought to you by Cieden, a digital product design agency. If you are looking for a UX/UI expert to design your product, check if we align with your vision. Thanks for listening. Don't miss out on future episodes — subscribe now! You can find Cieden Podcast on a bunch of other platforms, too.

As the founder of an SEO agency and a software product, SearchPilot, Will Critchlow has spent over 20 years bringing businesses more revenue through SEO. Unlike influencers who proliferate buzzwords, Will tells us the hard truth: to increase revenue with SaaS SEO, you need to test everything patiently. And if you are a startup founder, there's a high chance SEO is not even for you. This episode dives deep into the potential of SEO for startups and enterprises, separating fact from fiction in the SEO landscape, especially with the growing impact of AI. Feel free to reach out and share your thoughts on this episode: 🎙 Yuriy Mykhasyak, Podcast Host, CEO and Co-Founder of Cieden 🎙 Anastasia Mudryk, Podcast Host, Head of BA & PM at Cieden 💜 This podcast is brought to you by Cieden, a digital product design agency. If you are looking for a UX/UI expert to design your product, ⁠⁠check⁠⁠ if we meet your needs. Thanks for listening. Do not miss the next episodes and subscribe to this show on the platform that’s best for you. Cheers!

Meet Michal Kolasa, the Design Director at Chili Piper, a leading billion-dollar startup revolutionizing B2B sales. With over $25 million in ARR, Chili Piper offers a suite of products, including lead routing, form scheduling, SDR-to-AE handoff, and much more. In this video, Michal shares his vision of product design and expertise in enhancing user experiences. We'll also discuss the state of modern design education and how to make remote design teams more creative and productive. We do podcasting to connect with fellow tech and design leaders. So, we'll be happy to meet you on LinkedIn. Feel free to reach out and share your thoughts on this episode: 🎙 ⁠Yuriy Mykhasyak⁠, Podcast Host, CEO and Co-Founder of Cieden 🎙 ⁠Michal Kolasa, Design Director at Chili Piper 💜 This podcast is brought to you by Cieden, a digital product design agency. If you are looking for a UX/UI expert to design your product, ⁠check⁠ if we align with your vision. Thanks for listening. Do not miss the next episodes and subscribe to this show! P.S. We have the video version on YouTube and shorts there. ⁠Check them out⁠.

The sales tech platform category is blowing up. Apollo raised $100 million and hit unicorn status in 2023. Lots of other sales intelligence tools release more and more go-to-market workflows. How to compete with that? How to think ahead and build the right product strategy? How to nail a product launch, go-to-market plan, and messaging?  When it comes to mastering these challenges, there's no one better suited than Todd Busler. Todd has truly lived through the problems of selling B2B software tools. He was the first sales hire at Heap when the company only started its path to becoming a unicorn. Later, he spent a year at Unusual Ventures, working with early-stage companies exclusively. Now, Todd is the Founder and CEO of Champify. Today, we’ll chat about: Building the sales intelligence product in a highly competitive marketEvolving user experience priorities for sales softwareMessaging validation and the right B2B outreachStrategic hiringChanges in the industry brought by AI We do podcasting to connect with fellow tech and design leaders. So, we'll be happy to meet you on LinkedIn. Feel free to reach out and share your thoughts on this episode: 🎙 Yuriy Mykhasyak, Podcast Host, CEO and Co-Founder of Cieden 🎙 Anastasia Mudryk, Podcast Host, Head of BA & PM at Cieden 💜 This podcast is brought to you by Cieden, a digital product design agency. If you are looking for a UX/UI expert to design your product, check if we align with your vision. Thanks for listening. Do not miss the next episodes and subscribe to this show! P.S. We have the video version on YouTube and shorts there. Check them out.

Tal Florentin has designed 250 digital products before transitioning to the role of founder and CEO of the AI-driven startup, Summurai. Among his numerous accomplishments, he has won multiple UX awards and published books titled 'Design for a Perfect Screen' and 'Upwork Hacks.' He is also the founder of the Israeli UX Certification Program, a speaker at multiple conferences, and a guest on various podcasts. Currently, Tal studies how B2B professionals consume content and learn, with a focus on product features that can enhance user experience and educate busy individuals more effectively. What you'll learn: How audio content can improve lead generation and B2B salesHow the future of content consumption will look likeHow audio combines with AI to bring us a new valueWhat to pay attention to if you want to start your own audio-based startup Thanks for listening 💜 We do podcasting to connect with fellow tech and design leaders. So, we'll be happy to meet you on LinkedIn. Feel free to reach out and share your thoughts on this episode: 🎙 Yuriy Mykhasyak, Podcast Host, CEO and Co-Founder of Cieden 🎙 Anastasia Mudryk, Podcast Host, Head of BA & PM at Cieden This podcast is brought to you by Cieden, a digital product design agency. 👉 Seeking a team to design your eCommerce website and app? ⁠⁠Book a free consultation⁠⁠ to check if we align with your vision. Thanks for listening! Do not miss the next episodes and subscribe to this show. See you!

What does it take to apply a customer-led growth strategy for a startup? Join Anastasiya Mudryk as she chats with Jennica Chiang, CEO and Founder of Shop Suki. Shop Suki is an eCommerce startup that became the No.1 grocery store and delivery in the Philippines on the App Store. In just three years, amidst the pandemic, without massive ad campaigns and huge budgets, the team achieved an NPS score of 78. In this episode, we'll reveal the secret sauce Jennica added to her customer support and marketing to build authentic relationships with customers. What's inside: Validating an eCommerce business ideaMistakes while growing and scalingThe importance of sincere customer serviceEcommerce supply chain and partnershipsHow user testing can save moneyeCommerce website design: dos and don'tsKey eCommerce startup metrics 💜 We'll be happy to connect with you on LinkedIn: 🎙 Anastasia Mudryk, Podcast Host, Head of BA & PM at Cieden 🎙 Our guest Jennica Chiang, CEO and Co-Founder of Shop Suki If you're looking for product design guides and blog posts written by subject matter experts, check out our website. 👉 Seeking a team to design your eCommerce website and app? Book a free consultation to check if we align with your vision. Thanks for listening! Do not miss the next episodes and subscribe to this show. See you!