Failure's not just unavoidable, it's necessary, important and an unavoidable part of life. This is a common theme of the book, "Get On The Bull” - a giant leadership analogy based on bull riders. They fall a lot. They get thrown off bulls in dramatic and painful fashion. When you’re going to do stuff, you’re going to get it wrong and you're going to mess it up. If you aren't failing, you probably aren't trying enough new things. The statistic for the absolute best bull riders in the world, is on average, 30% success rate when it comes to staying on the bull for eight seconds.