Today’s podcast guest is Rosie Davies-Smith. PR agencies have led clients to believe they're the only ones who can do what they do. Rosie made it her mission to prove them wrong. After running her own agency for over a decade, she founded PR Dispatch, a platform which powers in-house teams to become the PR experts. Since then, over 500 brands have been given the training, expertise and contacts they need to take control of their PR in house and secure their own coverage at just 3 percent of the cost of a PR agency.
Rosie shares her expert advice on what really matters in PR (hint - good imagery!) and the variety of publications to pitch to. She'll provide you with actionable strategies to handle your PR efforts independently, reducing the need for external agencies. This episode is a must-listen for anyone prioritising brand exposure for their products in 2024.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Get special offers on Junglescout here:
The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2