Bring Your Product Idea to Life

Sending stock into Amazon can seem daunting, but this episode breaks down the process into manageable steps. Speaker B shares essential tips on setting up an Amazon shipping plan, including how to categorize your products for preparation and the importance of providing accurate size and weight information. Listeners will learn that while they cannot choose the specific Amazon warehouse for their stock, the location ultimately has little impact on their sales. The episode also covers the logistics of shipping, including the advantages of using Amazon's own shipping service over third-party couriers. With practical advice and encouragement, this episode aims to empower entrepreneurs to navigate the FBA process with confidence.Key takeaways: To send stock to Amazon FBA, you must create an Amazon shipping plan. You can't choose the warehouse. Providing accurate size and weight information for your items is crucial. Using Amazon Shipping is often more efficient and cost-effective than using external couriers. Always prepare your items according to Amazon's requirements to avoid delays in processing. Mentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportGet your FREE Amazon checklist to help you get startedGet your FREE Amazon checklist to help you get started selling on Amazon: https://mailchi.mp/72c24952cf50/amazon_checklist

If you are looking to secure partnerships with retailers or investors you need to know how to pitch your product. But how on earth do you do this?I asked the perfect guest to join me on the podcast to share her expert insights, Kate Freeman.Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping them to secure wholesale retail listings, optimise their supply chain and maximise sustainability to drive growth. Kate has over 15 years experience and spent 10 of those years working for a leading female entrepreneur.We discuss:The elements of a successful pitchThe importance of through research and preparationHow to structure your pitchPractical tips on delivering your pitchFollow up strategies for after the presentationThe goal is to leave you feeling inspired and ready to start pitching your product as soon as possible!Useful Resources:Kate Freeman WebsiteKate Freeman LinkedInKate Freeman InstagramEpisode 220: Kate Freeman: When & How To Scale Your BusinessLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:THIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLISTThinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!Get your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

In this episode I explain how Brand Registry helps sellers manage their listings, report violations, and access features like A+ content, sponsored brands, and the Amazon Vine program. Takeaways: Amazon Brand Registry is essential for protecting your intellectual property and managing product listings. Having a registered trademark is a requirement to enroll in Amazon Brand Registry. Brand Registry provides tools to enhance your listings, including A+ content which can boost sales. Without a registered trademark, setting up your Amazon products can lead to future complications. Using the same brand name for your trademark and Amazon listings is crucial Mentioned in this episode:https://brandregistry.amazon.co.uk/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportTHIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLISTThinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!Get your free Amazon set up checklist

Do you need prior business experience to build a successful product business? No.Today's guest is proof of that. Sarah Dixon Dale, a self-made entrepreneur and owner of the fast-growing lifestyle brand Bombaby, was a secondary school teacher who decided to launch own product business specialising in handmade block print bedding and accessories. A teacher for two decades, Sarah dived into the world of ecommerce nearly three years ago now with absolutely ZERO business experience - she'd never even filed a tax return and didn't know what SEO stood for - but my business is now VAT registered, has a strong online presence, and is working with many well-known influencers. Bombaby designs, make and import beautiful block print bedding, artisan made homewares and luxury boho fashion from Jaipur, India. Everything is designed in leafy Rutland but handmade by my teams in India.Sarah shares the complexities of importing goods from India, emphasising the importance of building strong relationships with her suppliers and maintaining creative control over her products. Sarah explains how upskilling in areas like marketing and design has contributed to her success and independence. We also discuss the very real challenges of balancing a demanding job like teaching with growing a successful ecommerce brand, a positive mindset has been key! USEFUL RESOURCESBombaby Website Bombaby Facebook Bombaby Instagram Sarah Dixon-Dale LinkedInLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportTHIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLISTThinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

So you have created your product - but have you thought about the packaging?It is easy to forget that packaging plays a crucial role in the customer experience and can significantly influence purchasing decisions. This week my guest is Denisa Parker, a brand designer and founder of Kind and Ivy, a design studio that works with product-based and e-commerce businesses to help them stand out in their industry and show the value of their product through branding, packaging and website design.Denisa joins Vicki Weinberg to discuss the importance of thoughtful packaging, particularly in relation to sustainability and brand identity. We explore how packaging should not only protect the product but also tell a story and create a memorable experience for customers. Denisa emphasizes the need for packaging to reflect the values of the brand, especially in today's market where consumers increasingly prioritise eco-friendly options. Throughout the conversation, we share practical tips for entrepreneurs looking to enhance their packaging strategy while maintaining cost-effectiveness.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023Useful Resources:Kind And Ivy WebsiteKind And Ivy InstagramDenisa Parker LinkedInLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportTHIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLISTThinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!Get your free Amazon set up checklist

Are you unsure whether to choose a free or professional Amazon selling plan? This episode dives into the key differences between the two options to help you make an informed decision.This episode aims to clarify which selling plan might be best suited for your needs, whether you're just starting out or ready to scale your business.Mentioned in this episode:The costs involved in selling on Amazon: https://player.captivate.fm/episode/c29dd180-03c9-48b9-9e3c-c232514805ca/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:THIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLISTThinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!Get your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses.Mel is an experienced Meta marketer, helping product brands maximise their sales and leads through Facebook ads and chat funnels.As well as working with ecommerce brands to scale their sales through ads, Mel is also known as the 'Manychat queen' - helping businesses to personalise their connection with followers through Manychat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey.Mel explains how to make the most of Facebook and Instagram ads and connect better with customers using chat funnels.Mel shares helpful advice on running effective Meta ads, like testing different ad types (such as carousel, video, and catalogue ads) to reach the right audience, understanding your customer acquisition costs, and adjusting your ads regularly to keep them fresh. Mel also introduces ManyChat, a tool that lets you set up automated, personalised messages for Instagram and Facebook DMs, making it easy for customers to interact without leaving the platform. With ManyChat, you can automate replies to boost engagement, increase sales, and keep customer relationships strong without overwhelm. If you have seen a post saying comment ‘insert word of choice’ and I will send you the link - they are likely to be using a Chat Funnel!It’s a great, in depth practical episode, that will help you decide how to harness the best tech to boost your product sales.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:ManyChatMel Eilers InstagramMel Eilers LinkedinSocially Sound WebsiteContact MelThis episode is sponsored by my new membership - Amazon Made Easy.I know selling on Amazon is hard.  I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are.Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price.I’ll be honest, I don’t know exactly what you need, or how you’d like me to deliver it - so I’d love you to join me right at the start and help to shape the membership.Doors are open until 8 November.  You can sign up now, for £19 a month (which is the price you’ll pay forever!)Here’s the linkLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on Instagram

This podcast dives into the essential differences between Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM), helping you decide which method is best for your business. I cover the pros and cons of both options, including cost considerations, customer satisfaction, and inventory management strategies. Key takeaways: FBA means Amazon handles your fulfillment, allowing you to focus more on sales. FBM requires you to manage shipping yourself, giving you control over the process. Choosing between FBA and FBM depends on your business model and customer needs. Using both can maximise your sales potential on Amazon. LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:THIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLISTThinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!Get your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses.Today, I’m speaking with Candice Mason from Mother Cuppa. Candice is a tea sommelier and herbal tea blender focused on supporting women’s hormone health and overall wellbeing. Her journey, shaped by experiences with endometriosis, induced and reversed menopause, and early menopause, led her to create blends that not only taste great but also support holistic health.In this episode, we explore:The art of tea blending, its origins, and how different ingredients can enhance your health and wellbeing.How Candice turned her passion into a business with a strong focus on ethical product creation and sustainable packaging, free from microplastics.The benefits of marketing to a niche audience and growing her customer base naturally through ecommerce and face-to-face events, including high-profile festivals like CarFest and Happy Place. These in-person interactions have helped her build genuine connections with customers, creating a unique experience beyond typical customer service.The introduction of a subscription-based model, allowing customers to enjoy her unique tea blends regularly and conveniently.There’s lots to to take away and try in your own business. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Mother Cuppa WebsiteMother Cuppa Facebook Mother Cuppa Instagram Candice Mason LinkedIn This episode is sponsored by my new membership - Amazon Made Easy.I know selling on Amazon is hard.  I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are.Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price.I’ll be honest, I don’t know exactly what you need, or how you’d like me to deliver it - so I’d love you to join me right at the start and help to shape the membership.Doors are open until 8 November.  You can sign up now, for £19 a month (which is the price you’ll pay forever!)Here’s the linkLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me

This episode delves into the costs associated with selling products on Amazon, giving you an overview of the fees to consider. By the end, you'll have a clearer understanding of all the financial factors to consider when launching your product on Amazon.Key takeaways: Setting up an Amazon Seller Central account involves choosing between a professional or free plan - we talk about both! Referral fees on Amazon range from 5% to 15% based on the product category. Using Fulfilled by Amazon (FBA) incurs fees for storage and shipping based on product size. It's crucial to calculate all costs involved in selling on Amazon to ensure you can make a profitMentioned in this episode:FBA profitablity calculator: https://sellercentral.amazon.co.uk/hz/fba/profitabilitycalculator/My guide to using the calculator: https://youtu.be/Mso8UMYNCfoTherese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.Small Business Collaborative WebsiteSmall Business Collaborative InstagramPodcast: Let’s Talk Shop Small Business Collaborative on FacebookLet’s Talk Wholesale Facebook groupLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:THIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLISTThinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!Get your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider...

Today on the podcast I'm excited to welcome back Lucy Jeffrey, the founder of Bare Kind. Lucy makes bamboo socks and gives part of her profits to different charities. Today she is  joining us to talk about selling on Faire, the wholesale platform, where she's been doing incredibly well.I know many of you have been asking about Faire, and I've been looking for someone who really knows their stuff to come and talk about it. When I found out Lucy was not only succeeding on Faire but also helping other businesses do the same through her YouTube channel and consulting work, I knew she'd be perfect for this conversation.In this episode, we're going to talk about:Why Faire can be a great replacement for traditional trade showsHow the money side works - from commissions to managing your marginsThe perks of using Faire, like how they handle the risk of unpaid orders and take care of all the paperworkGetting started on Faire - from getting approved to being found by customersBuilding up those all-important customer reviewsLucy has built a great relationship with the Faire team and is a regular at their events. Her success story really shows what's possible on the platform - she's grown her business significantly through Faire's digital marketing and continues to bring in new customers every day.So whether you're just thinking about joining Faire or you're already on there but want to do better, Lucy's got some really practical advice to share with us today.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Lucy is very kindly offering the first 20 listeners who use the code VICKI50 50% off her digital course and SEO templates here FaireWholesale email newsletter templates 📧 Wholesale acquisition emails Fix your Faire SEO with ONE template 🤯 Candid Founders YouTubeIf you are interested in consulting email Lucy on hello@candidfounders.comBare KindThis episode is sponsored by Therese Oertenblad & Small Business CollaborativeTherese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.Small Business Collaborative WebsiteSmall Business Collaborative InstagramPodcast: Let’s Talk Shop Small Business Collaborative on FacebookLet’s Talk Wholesale Facebook groupLET’S...

Welcome to my new series of mini-episodes focused exclusively on the intricacies of selling on Amazon. Designed for entrepreneurs at all stages, these concise episodes will provide targeted insights and practical strategies to help you sell on Amazon. I hope that by the end of the episode you'll be left with a sense that, despite the challenges, selling on Amazon could be a great opportunity for your business. Key takeaways: Amazon can be an excellent marketplace for small businesses to reach new customers. Selling on Amazon involves challenges, but it can significantly increase brand visibility. Using Amazon's Fulfilled by Amazon (FBA) service can save time on order fulfillment. Many customers shop on Amazon because of its convenient payment and shipping options. It's essential to optimise your product listings on Amazon to attract customers. Amazon provides opportunities for global sales. Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.Small Business Collaborative WebsiteSmall Business Collaborative InstagramPodcast: Let’s Talk Shop Small Business Collaborative on FacebookLet’s Talk Wholesale Facebook groupLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportTHIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLISTThinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way....

If you are an Amazon seller, this is the episode for you. Amazon made some big changes over the summer, and in this episode I run through what they are and how they might impact you.We cover VAT being added to all Amazon sellers fees, the end of Amazon VAT services and changes to the inventory view in Seller Central. It’s a short one, packed full of lots of useful information.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Masterclass: How To Start Selling On AmazonFREE AMAZON CHECKLISTFREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not SellingBlog post about writing product listings Podcast: Common Amazon issues and how to resolve themPodcast: The tools I use to run my business on AmazonHOW I CAN SUPPORT YOU ON AMAZON:My Free Resources Book a Power Hour with meIs Amazon Right For You? Mini Strategy SessionAmazon Account AuditAmazon Launch PackageAmazon Training Q&A HourThis episode is sponsored by Therese Oertenblad & Small Business CollaborativeTherese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.Small Business Collaborative WebsiteSmall Business Collaborative InstagramPodcast: Let’s Talk Shop Small Business Collaborative on FacebookLet’s Talk Wholesale Facebook groupLET’S CONNECTJoin my free Facebook group for product makers and creators

In today’s episode, we’re joined by Ruth Sturdy, founder of Colour Chronicles—a company dedicated to creating modern, guided memory journals for every age and stage, with a strong focus on inclusivity. Ruth’s vision is to celebrate and honour every family, regardless of their unique makeup.Ruth shares how she identified a gap in the market for journals that didn’t assume traditional family structures, such as “mum and dad” or two sets of grandparents. By addressing this need, Colour Chronicles aims to avoid isolating families or leaving gaps in their memories.We also dive into the journey of growing Colour Chronicles, from designing and printing journals with beautiful fabric covers to expanding the product range. Ruth discusses how the business has evolved from a kitchen-table operation to partnering with a fulfilment centre, and scaling from selling to friends in NCT groups to using a digital marketing agency.Ruth highlights her experiences as part of the Santander mentoring program, which helped her build a team and bring in expertise for platforms like Shopify and Klaviyo. She also talks about the challenges and opportunities that came with transitioning from Squarespace to Shopify, adapting to shifts in the market—once dominated by Not On The High Street and Etsy —to now finding success on platforms like TikTok Shop, Amazon FBA..The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Colour Chronicles Website Colour Chronicles Instagram Colour Chronicles Facebook This episode is sponsored by Therese Oertenblad & Small Business CollaborativeTherese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.Small Business Collaborative WebsiteSmall Business Collaborative InstagramPodcast: Let’s Talk Shop Small Business Collaborative on FacebookLet’s Talk Wholesale Facebook groupLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me

It’s the question we all ask ourselves. How do you plan for Q4? And how do you make the most of the upcoming seasonal sales opportunities and manage your workload?I asked Elle Williamson of The Ecommerce Assistant to join me to discuss this and more. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to sell more online. Ella has made it her mission to teach everything she knows about ecommerce to founder-led businesses looking to thrive online.We talk about when you should launch your Christmas ranges and how to manage your messaging whilst also juggling Halloween and Black Friday. We also cover the steps you can take to plan ahead, manage your workload and focus your marketing efforts in the right areas. There are so many good tips that you can implement right away.  The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:The Ecommerce Assistant WebsiteThe Ecommerce Assistant InstagramElle Williamson Linked InElle’s Klaviyo ServicesPodcast 162: How to get the most out of Shopify with Elle WilliamsonPodcast 178: Email Marketing & Klaviyo - with Elle WilliamsonThis episode is sponsored by Therese Oertenblad & Small Business CollaborativeTherese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.Small Business Collaborative WebsiteSmall Business Collaborative InstagramPodcast: Let’s Talk Shop Small Business Collaborative on FacebookLet’s Talk Wholesale Facebook groupLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me

Today on the podcast my guest is Michelle Ferron the founder of Good Tuesday (previously Once Upon A Tuesday), a female led brand and B Corp. Good Tuesday creates stationery for people who want to organise in all areas of life in style, from design-led annual calendars to diaries, weekly planners and notebooks printed in England and created in a sustainably conscious and ethical way.If you're curious about what it means to become a B Corp and how businesses can achieve that status, this podcast is for you. In this episode, I dive into that very question with Michelle, but our conversation doesn't stop there. We also discuss what it takes to grow a successful brand, especially when it comes to building and managing a team. Michelle shared that she now leads a team of eight, and we explored how to know when it’s the right time to hire, the roles to prioritise, and the ins and outs of team management as your business expands.If you're currently thinking about growing your own team or have plans to do so in the future, this episode is packed with insights you won't want to miss! The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Good Tuesday WebsiteGood Tuesday InstagramGood Tuesday FacebookGood Tuesday Tik TokGood Tuesday YouTubeB Impact Assessment - free toolThis episode is sponsored by my masterclass - how to start selling on Amazon, without paying for helpAre you thinking about selling your product(s) on Amazon?Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.Here’s the link: https://vickiweinberg.com/how-to-start-selling-on-amazon/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you

This week on the podcast, I’m joined by Jenna Farmer, a PR strategist and journalist who specialises in helping businesses get the right kind of press coverage. Whether you’re looking for practical tips to do your own PR, guided resources to get started, or one-on-one support from Jenna herself, she’s got you covered.With the holiday season just around the corner, now is the perfect time for product-based businesses to tap into seasonal PR opportunities. In this episode, I chat with Jenna about how to get your products featured in Christmas gift guides and media roundups, even if you’re starting a little late in the game. Jenna shares insider tips on identifying the right media outlets, crafting pitches that grab attention, and providing journalists with everything they need to showcase your product.Whether you’re new to PR or have some experience, Jenna’s advice will help you make the most of the Christmas PR window and get your products in front of a wider audience. Don’t miss out on her expert tips to boost your business this holiday season. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Jenna Farmer WebsiteJenna Farmer InstagramJenna Farmer Linked InJenna’s Facebook Group: Get Your Business In The Media With Jenna FarmerFree Resource: How To Write The Perfect Press ReleaseReadlyThis episode is sponsored by my masterclass - how to start selling on Amazon, without paying for helpAre you thinking about selling your product(s) on Amazon?Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.Here’s the link: https://vickiweinberg.com/how-to-start-selling-on-amazon/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip,...

Today on the podcast we have a powerful and important conversation with Em Anastasi. Em Anastasi is a Gender Equality Advocate, Period Poverty Activist and founder of the social enterprise, intheflow. Em is on a mission to save the planet, tackle period poverty, and transform workplace cultures. Through fundraising, she is addressing period poverty by providing eco-friendly period products to those in need.Em explains what period poverty is, and how it is very much a domestic problem, as well as global, citing a survey in Brighton where 43% of the participants said they struggled to afford period products each month. Em is really keen to destigmatise menstrual health. Em explains how she created her product and set up a buy one give one format. We discuss the unique challenges of marketing a period product, getting the pricing right so the product is accessible, and the changes that need to happen to eradicate period poverty in the UK. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:In The Flow WebsiteEmma Anastasi LinkedinIn The Flow InstagramThis episode is sponsored by my masterclass - how to start selling on Amazon, without paying for helpAre you thinking about selling your product(s) on Amazon?Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.Here’s the link: https://vickiweinberg.com/how-to-start-selling-on-amazon/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here:...

Do you use Google Shopping to sell your products? Do you know what Google Shopping is?This week on the podcast my guest is Sara Jones. Sara helps online retailers grow their business using Google shopping through 1to1 ad management and by teaching them how to do it themselves in the Online Retail Academy.Back when I ran my own product business, I tried to set up Google Shopping, but got very confused and didn’t stick with it for long. That was 8 years ago.Sara completely changed my mind on it, she explained what is is, all the improvements that have been made, and how to set it up. There are plugs in so you can sync it with you ecommerce website. Sara also shares her top tips for how to do well, how to make sure your ads are performing, and she even has some advice on how to optimise your website so that Google Shopping really works for you.It could be a great new income generator for you. Let me know how you get on. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:The Online Retail Academy WebsiteSara Jones InstagramOnline Retail Academy FacebookOnline Retail Academy YouTubeThis episode is sponsored by my masterclass - how to start selling on Amazon, without paying for helpAre you thinking about selling your product(s) on Amazon?Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.Download now, keep forever and watch in your own time. https://vickiweinberg.com/how-to-start-selling-on-amazon/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:THIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLISTThinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and...

Today, I'm thrilled to introduce you to my special guest, Richard Talman from RTFJ Jewellery. Richard is a master goldsmith who designs and handcrafts bespoke jewellery from precious metals, creating meaningful, memorable pieces that clients treasure for a lifetime. He's also passionate about upcycling and restoring old jewellery, giving it new life.Richard's expertise goes beyond his craft—he’s the jewellery expert on the popular BBC TV show The Repair Shop, where he brings his knowledge and passion for restoration to a wider audience. In our chat, we dive into the world of goldsmithing, the meticulous work it involves, and the importance of preserving traditions through apprenticeships. We also discuss the value of personalised service, with Richard sharing how customised experiences can benefit any business.Even if jewellery isn't your primary interest, I believe you'll find a lot to learn from Richard's approach to craftsmanship and customer care.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Richard Talman InstagramRTFJ WebsiteEmilice InstagramEmilice WebsiteHatton GardenPodcast: How to keep your customers coming back with Rebecca HilliardThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.https://www.amazon.co.uk/dp/1399954180LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip,...