How to run a subscription based business - with Hari Fell - Nolo Cocktails

Bring Your Product Idea to Life

01-12-2023 • 30 mins

Today on the podcast, I'm speaking to Hari Fell. After running her own hotel for the past 20 years, Hari decided she wanted a new challenge. Having given up alcohol in 2019, she launched Nolo Cocktails and Bars, bringing choice to people who choose not to drink through non-alcoholic cocktail subscriptions, gift boxes, and a mobile alcohol-free bar.

This was a great conversation with Hari about her subscription business for people who don't want to drink alcohol but want exciting drink choices. We spoke a lot about how she develops her drinks and sources ingredients, as well as the practicalities of running a subscription business.

  • An introduction to herself and her business (01:24)
  • The inspiration for setting up Nolo Cocktails (01:52)
  • Creating the recipes (04:56)
  • Finding suppliers (06:33)
  • Curating her subscription boxes (08:42)
  • Why she chose the subscription box model (11:43)
  • The appeal of the subscription box model (14:48)
  • Packing the boxes (16:30)
  • Why having a niche product makes the marketing a little easier (18:22)
  • Having a pop up in John Lewis and working with The Great Brand Exchange (20:54)
  • Her number one piece of advice for product creators (24:55)


The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023


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Nolo Cocktails Website

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Nolo Cocktails LinkedIn

The Great Brand Exchange


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