How to run a subscription based business - with Hari Fell - Nolo Cocktails
Today on the podcast, I'm speaking to Hari Fell. After running her own hotel for the past 20 years, Hari decided she wanted a new challenge. Having given up alcohol in 2019, she launched Nolo Cocktails and Bars, bringing choice to people who choose not to drink through non-alcoholic cocktail subscriptions, gift boxes, and a mobile alcohol-free bar.
This was a great conversation with Hari about her subscription business for people who don't want to drink alcohol but want exciting drink choices. We spoke a lot about how she develops her drinks and sources ingredients, as well as the practicalities of running a subscription business.
- An introduction to herself and her business (01:24)
- The inspiration for setting up Nolo Cocktails (01:52)
- Creating the recipes (04:56)
- Finding suppliers (06:33)
- Curating her subscription boxes (08:42)
- Why she chose the subscription box model (11:43)
- The appeal of the subscription box model (14:48)
- Packing the boxes (16:30)
- Why having a niche product makes the marketing a little easier (18:22)
- Having a pop up in John Lewis and working with The Great Brand Exchange (20:54)
- Her number one piece of advice for product creators (24:55)
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This episode is sponsored by Therese at Small Business Collaborative.
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