They say necessity breeds invention and that’s what certainly drove Emma Killilea to build her brand, Delicious Alchemy. After being diagnosed as a coeliac and realising the limitation of gluten-free products on the market, Emma decided to dedicate her life to making gluten-free options commonplace, to help more people live a happy and healthy life.

During the interview, we explored her extraordinary story and discussed topics such as:

• Why it is so important to understand the needs, wants, and demands of your customers.
• The positive and negative effects of the COVID 19 lockdown.
• The importance of innovation in business.
• Benefits of having the right product at the right time.
• How personal ambition drives business success.
• Why you must get your customer value proposition right.