In this digital age, how wonderful and refreshing to champion the beautiful art of real handwriting and to see how impactful this form of connection can be. Greg Smith’s Australia-based business, Send Handwritten, provides a unique lead generation service globally, driven by the need for a human connection in the sea of electronic communication. Providing bespoke and creative cards, wax sealed and written by real people, they help businesses stand out in the sea of sameness. In his past life, Greg founded and ran a successful adventure-based outdoor learning business.
In this insightful interview, Greg explains:
- How businesses can stand out in the sea of sameness, especially in this saturated digital age.
- His assertion that loyalty is based on one thing: being true to your word, and that loyalty loyalty begets loyalty.
- How caring can be profitable.
- Why he feels passionate about going ‘counter-culture’; bucking against the digital trend and championing the personal connection.
- His belief that you should never, ever give up — be adaptable, reiterate, change direction, but never give up.
- And, finally, how the way he handled the Covid-19 pandemic strengthened his client relationships.
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